BBC shows to air on IN Mumbai cable channel

MUMBAI: BBC World and IN Mumbai, the news and events channel of Hinduja Group MSO INCableNet, today announced a content sharing agreement that allows for the airing of the British pubcasters programmes on the channel.

Starting 2 December, three of BBC Worlds popular programmes Wheels, India Business Report and Talking Movies will be available to IN Mumbai cable subscribers as part of their weekly schedule.

The announcement further cements a relationship that was forged in June with the signing of a deal that allowed for the 24-hour carriage of the BBC World Service radio programmes on INCableNet.

Asked as to what time slots the three BBC shows were getting, IN Mumbai president Ramindar Singh said the highest viewership the channel got was in the 10 pm prime time band. This is where the shows would be positioned, Singh said. The shows will have a twice-daily (first at 9:30 am) airing on three days of the week, he added.

Regarding the revenue sharing arrangement the deal envisaged, BBC World airtime director of sales Jonathan Howlett would offer no clue and said that was still being worked out. Queried as to what sort of brand positioning BBC hoped to achieve through the cable carriage deal for the radio service and TV programmes, Howlett said the long-term aim was to expand presence across television, radio and the Internet in India. These were all parts of a composite effort in that direction, he added.

Howlett also raised the possibility that BBC programmes would be dubbed into Indian languages to offer a wider reach. For the 24-hour radio service, in addition to English programmes, there is also four hours of Hindi programmes every day and half an hour of Tamil programmes.

Meanwhile, commenting on the new distribution agreement, IN Network Entertainment Ltd CEO R C Khanduri said: "The agreement is of strategic importance and comes at a time when channels are anxious to reach larger audiences and at the same time to bring new and varied content to viewing audiences. The large subscriber base of IN Mumbai will mean a wider audience for BBC World programmes and we look forward to developing this association further."

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories