Television

Revamped Star Gold has immediate impact on ratings

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MUMBAI: Yesterday's fuddy-duddy channel is now hip and happening. Hindi movie channel Star Gold, which donned a new look and attitude on 1 November, appears to have made an immediate impact on viewers.

In the first week of donning its new "nimboo mar ke" (laced with a dash of lime) avatar, Star Gold claims to have beaten the competition hollow on the ratings lists.

Quoting the latest TAM ratings, a company release claimed four of the top 5 movies and its highest ever all-week 24-hour share at 3.37. And a clear indicator that the move to dub hit foreign films into Hindi was working was provided by the the fact that the top rated movie is Bruce Lee's Fist of Fury with a 1.95 TVR. This is followed by Pratikar with 1.77 TVR; Biwi No 1 with 1.72 and Hum with 1.68 TVR, the release claims. At No. 5 is Zee Cinema's Dulhe Raja with 1.5 TVR.

Star Gold also claimed highest audience shares for the week. Its weekdays prime (7 pm to 10 pm) was 5.32, Zee Cinema 2.47 and Sony's MAX at 2.09, the release says.

The weekend prime shares (8 pm - 11 pm) was 7.61 for Star Gold, 3.65 for MAX, followed by 2.05 for Zee Cinema.

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