Television

Tellys '02 a roaring success in ratings stakes too

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MUMBAI: The telecast of the Indian Telly Awards 2002, organised by indiantelevision.com was as big a success as the ground event had been on 1 November.

The three-hour telecast on Star Plus from 8 pm on 9 November notched up an impressive TVR of 3.9 across the country in cable and satellite households (TG 4+), ranking 30th in the top 100 shows, ratings data released by TAM Media show. In all the main metros, the event that showcased the talent of the small screen, interspersed with some vibrant musical entertainment, was able to score even better ratings.

The Mumbai figure stands at 7.51, with the Delhi TVR following closely behind at 6.71. Ahmedabad was a close third at 6.68. The event gathered a collective TVR of 6.41 in the important north-west region. Cities like Kanpur and Ludhiana too recorded TVRs of 6.15 and 6.08 for the event. Kolkata registered a TVR of 5.14 for the event. The key nine markets averaged a TVR of 4.71.

The Telly Awards, in their second edition this year, bestowed honours in 53 different categories including trade, technical and popular categories. Even the southern markets, usually cool to programming north of the Vindhyas have responded favourably, with Bangalore recording a TVR of 1.88 for the event, and Hyderabad 0.66.

Indian Telly Awards 2002 - Looking back with pride

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