Television

Prasar Bharati extends soccer telecast deal with AIFF for another year for Rs 75 million

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/Untitled-1_45.jpg?itok=o3FDTN7H

NEW DELHI: Prasar Bharati has extended by a year an agreement to telecast all football matches held under the aegis of the All India Football Federation (AIFF) for Rs 75 million.

However, at the same time it has told AAFI and other sports bodies (except Board of Cricket Control in India) that in future all arrangements with Prasar Bharati for telecast of matches will done on a revenue sharing basis.

Sometime last month, AAFI's supremo politician Priya Ranjan Dasmunshi had opened up talks with Star India for an agreement of telecast of matches on either Star Sports or ESPN.

"We have extended by an year the agreement with AAFI for about Rs 7.5 crore (Rs 75 million), but in future we will only do deals where DD will provide the platform and the revenue will have to be shared (between DD and the various sports bodies)," Prasar Bharati chief executive KS Sarma told indiantelevision.com on the sidelines of a monthly award ceremony (for best programme and graphic work) held in Delhi today. The awards have been introduced by DD recently to encourage in-house work.

According to Sarma, the revenue sharing model will be implemented where all other sports bodies of India are concerned and these include some 16 of them like federations for basketball, table tennis, hockey and volleyball.

The rationale behind doing this: DD is providing the sports bodies with a platform which has a huge reach and, hence, instead of DD paying for the telecast of the matches, the sports bodies should also share the revenue that accrues from telecast of such matches, Sarma explained.

Dasmunshi, the AAFI strongman and a politician with enough clout, had opened up talks with Star for telecast of football matches on either ESPN or Star Sports and, according to industry sources, the Rupert Murdoch-controlled company was open to coughing up more money than Prasar Bharati.

"We are aware that AAFI was talking to ESPN and Star Sports, but ultimately decided to stick with us," Sarma admitted.

Sarma also pointed out that "a notice of sorts has been issued" to news agencies like Press trust of India (PTI) and the United News of India (UNI) that Prasar Bharati will not pay for their services beyond a three-year contract that has been signed.

Prasar Bharati has paid about Rs 116 million to both the news agencies to access their news feeds.

Explaining the rationale behind this move, Sarma said, "Beyond 2006 we would like to use the feedbacks and news that DD (and All India Radio) correspopndents give."

Sarma also said that even at present about 70 per cent of the DD news constitutes of news feeds from its correspondents and this should be encouraged.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/kumkum.jpg?itok=RCbjy0Of
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/nushka.jpg?itok=u1AhchW9
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/Untitled-1.jpg?itok=5g9OEhsK
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/star.jpg?itok=C67XVMCc
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/cnbc.jpg?itok=L4vaERIT
CNBCTV18.com and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified

CNBCTV18.com, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/randeep.jpg?itok=svE3wkIb
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and in.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/Michael-Ivanchenko.jpg?itok=PB2Pd0Nr
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/amazon.jpg?itok=cqJvZFBl
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/Yan-Liu.jpg?itok=BIWYDZCw
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories