New TAM peoplemeter seeding completion in Jan

MUMBAI: The switchover to the single unified ratings system is taking longer than envisaged. The process of installation of a total of 4,800 peoplemeters is now expected to be completed between the middle and end of January.

Once these 4,800 peoplemeters have been installed all urban centres with a population of over 100,000 will be effectively covered, TAM Media president LV Krishnan informed Krishnan added that there would be a further 200 meters kept as standby in case replacements were required.

The details of what is expected to be achieved have been presented by TAM in a report titled "India Peoplemeter Update II" that was readied on 20 October. According to Krishnan, the joint industry body (JIB) that constitutes agencies, advertisers and broadcasters and chaired by Unilever's BV Pradeep had already vetted the report.

The update is the second such report to be released, the first of which was out in April.

To increase the sample width, Rajasthan and Bihar (formerly not part of it) have now been included among the areas covered. However, the troubled state of Jammu and Kashmir, Assam and the north-east still remain out of the sample.

As far as the big cities go, it is Mumbai that will have the highest number of meters with 450 (earlier 312) followed by Delhi with 425 (355 before). Kolkata will have 265, while Chennai, Bangalore and Hyderabad will all 255 each.

The new "single currency" for television ratings is a result of the merger of the ratings of ORG MARG's Intam with that of IMRB's Tam. This process was initiated in October 2001 when a new venture was floated to combine the local TV ratings from TAM Media Research (a 50:50 joint venture between AC Nielsen and Kantar Media research combined with IMRB) with data from ORG -Marg, in a single service across India.

Latest Reads
Disney formally closes deal with Fox, massive layoffs expected

Walt Disney Co (Disney) has finally closed the deal with on its $71 billion acquisition of 21st Century Fox (Fox). In recent months, the acquisition received final approval from antitrust regulators across the globe.

Television Production House Fiction
Music genre most benefitted in Chrome DM week 11

Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

Television TV Channels Viewership
Warner Bros chief Kevin Tsujhara to step down

The WarnerMedia group has announced that Warner Bros studios chairman and CEO Kevin Tsujhara is stepping down after allegations of having an affair with a young British actress and helping her secure roles surfaced, according to reports.

Television TV Channels People
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories