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The National Academy of Television Arts and Sciences (NATAS) has
decided to stick to the four networks, even if the take home would
have been more had it gone with HBO's offer.
A Reuters report says that the big four will together pay $52 million
over eight years for the right to take turns airing the show under
a licensing "wheel." This is considerably lesser than HBO's rejected
bid which was $50 million over five years.
Under the new deal, the academy will reportedly be paid $5.5 million
annually for the first four years, followed by $7.5 million for
the remaining four years.
The advantage for the Academy of Television Arts & Sciences however,
is that the threat of networks retaliating through a boycott or
organising their own awards has now been thwarted.
The report further states that the big four networks had the advantage
of reaching all 106.6 million American homes with TV sets. At best,
HBO could reach nearly 85 per cent of TV households if it unscrambled
its signal so it could be picked up on cable.
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