Television

Prasar Bharati planning programme guide

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/Untitled-1_3.jpg?itok=HHxE7ieC

NEW DELHI: In a bid to popularise programmes being broadcast on pubcasters Doordarshan (DD) and All India Radio (AIR), Prasar Bharati Corporation is planning to come out with a programming guide.

The proposal has been okayed by the board of Prasar Bharati, an autonomous body that is entrusted with the responsibility of overseeing the functioning of DD and AIR.

According to sources in Prasar Bharati, the proposal to have a programming guide of sorts is being fine-tuned and a final format and periodicity is being executed in active consultation with the Corporation chief executive, KS Sarma.

Other pubcasters outside India are known to have programming guides that are as glitzy and detailed as they come. BBC World, for example, has a similar product highlighting special programmes with short synopses and photographs of programmes which is mailed to a select list of persons even in India, including journalists and media planners.

Private satellite channels from time to time, of course, undertake such initiatives. Zee Telefilms, for instance, had a programming guide that was distributed through cable operators directly or indirectly associated with Zee Group cable arm, Siti Cable.

The thinking in the Prasar Bharati is that apart from getting the FPC of DD and AIR published in daily newspapers, there is a need to have a product that highlights special programmes.

"At times, some very good programmes on DD and AIR go unnoticed because of lack of adequate publicity. The programming guide or a variant of it may just go on to address such inadequacies," a senior Prasar Bharati official told indiantelevision.com.

In the past, AIR used to bring out a product in magazine format, called Akashvani, which gave details of various programmes to be broadcast on AIR, apart from containing other related information and articles.

As and when Parasar Bharati finalises the format, the guide is likely to be mailed to government offices initially before the distribution network is expanded.

However, it is not clear at the moment whether Prasar Bharati has thought of the commercial aspect of such a product.

"Because," points out a media planner with a foreign ad agency in Delhi, "if properly marketed and distributed such a product from Prasar Bharati has the scope of attracting substantial amount of advertising from the TV industry, apart from public service messages in ad format from various government organisations and some NGOs even."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/travelxp.jpg?itok=iNv-Q7K9
Travel XP HD enters & NDTV Good Times exits from Lifestyle genre

Zee Café continues to lead the English entertainment genre. Travel XP HD has entered Top 5 list and NDTV Good Times exited from the list of Lifestyle genre whereas Food Food and FYI TV18 interchanged their positions at third and fourth positions, respectively.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/GEC-SONY-Story.jpg?itok=26D_go9d
GEC: SET enters & Sab exits Top 10 as Star & Zee Anmol retain leadership

Sony Entertainment Television (SET) entered and Sony Sab dropped out of the Top 10 channels' list in the Hindi general entertainment genre (rural) space, according to BARC India week 29's all-India data. Star India retained its reign over Hindi GEC (Urban + Rural) as well as Urban segment whereas...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/sony_1.jpg?itok=GbkAaMGN
Sony Studios elevates Frost, Parnell & Clodfelter

Sony Pictures Entertainment (SPE) recently announced that Jeff Frost has been named president of Sony Pictures Television Studios, the production side of SPE’s television business. Frost will report to SPE chairman and CEO Tony Vinciquerra.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Rajiv%20Chilaka_0.jpg?itok=rIEzNc0n
Chhota Bheem-makers launch Golden Robot Animation

MUMBAI: Green Gold Animation Pvt. Ltd, the multi-award winning animation studio, has embarked upon aggressive expansion plans. It has announced the launch of its brand new studio in Mumbai. The new entity ‘Golden Robot Animation’ will operate as a sister concern to Green Gold Animation with a...

Television TV Shows Animation
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Smriti-Irani.jpg?itok=BOu-DGCv
Talent shortage in Prasar, manpower audit under way, admits Irani

NEW DELHI: Admitting there was an overall shortage of talent in Prasar Bharati, minister of information and broadcasting Smriti Zubin Irani said a manpower audit was in progress in this regard by the pubcaster.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Discovery.jpg?itok=dmIRe1Ie
Discovery may emerge as sole Scripps bidder

MUMBAI: Scripps is reportedly moving ahead on talks with Discovery, and Viacom is out of the bidding race. TV network owners are struggling owing to a decline in subscriptions for satellite and cable services as they lose viewers to social networks and online video services.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1_0.jpg?itok=LcTn6n0o
What’s exciting Gajendra Singh about his new shows on DD

There’s a lot of excitement in Gajendra Singh’s voice. Most of us know him as Gaj - the creator of the super-successful musical formats on Zee TV -- Antakshri, SaReGaMa in the early part of the cable and satellite TV revolution. Today, as the founder of production house Saaibaba Telefilms, Gaj...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Rising-Rajasthan.jpg?itok=SlWdNYhD
News18 Network's Rising Rajasthan to be held in Jaipur

MUMBAI: Rising Rajasthan is being organized by News18 Network today at the Clarks Amer in Jaipur.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/kargi%3B_0.jpg?itok=QUnoYYjc
On the occasion of Kargil Vijay Diwas News18 India visits Kargil War Memorial

26th July is a very significant date for Indians and is engraved in golden letters as Kargil Vijay Diwas in the annals of Indian history. This year will be the 18th anniversary of the Kargil War. News18 India visits Kargil, where every year the Indian Army celebrates Kargil Vijay Diwas.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories