Television

Prasar Bharati planning programme guide

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/Untitled-1_3.jpg?itok=HHxE7ieC

NEW DELHI: In a bid to popularise programmes being broadcast on pubcasters Doordarshan (DD) and All India Radio (AIR), Prasar Bharati Corporation is planning to come out with a programming guide.

The proposal has been okayed by the board of Prasar Bharati, an autonomous body that is entrusted with the responsibility of overseeing the functioning of DD and AIR.

According to sources in Prasar Bharati, the proposal to have a programming guide of sorts is being fine-tuned and a final format and periodicity is being executed in active consultation with the Corporation chief executive, KS Sarma.

Other pubcasters outside India are known to have programming guides that are as glitzy and detailed as they come. BBC World, for example, has a similar product highlighting special programmes with short synopses and photographs of programmes which is mailed to a select list of persons even in India, including journalists and media planners.

Private satellite channels from time to time, of course, undertake such initiatives. Zee Telefilms, for instance, had a programming guide that was distributed through cable operators directly or indirectly associated with Zee Group cable arm, Siti Cable.

The thinking in the Prasar Bharati is that apart from getting the FPC of DD and AIR published in daily newspapers, there is a need to have a product that highlights special programmes.

"At times, some very good programmes on DD and AIR go unnoticed because of lack of adequate publicity. The programming guide or a variant of it may just go on to address such inadequacies," a senior Prasar Bharati official told indiantelevision.com.

In the past, AIR used to bring out a product in magazine format, called Akashvani, which gave details of various programmes to be broadcast on AIR, apart from containing other related information and articles.

As and when Parasar Bharati finalises the format, the guide is likely to be mailed to government offices initially before the distribution network is expanded.

However, it is not clear at the moment whether Prasar Bharati has thought of the commercial aspect of such a product.

"Because," points out a media planner with a foreign ad agency in Delhi, "if properly marketed and distributed such a product from Prasar Bharati has the scope of attracting substantial amount of advertising from the TV industry, apart from public service messages in ad format from various government organisations and some NGOs even."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/nagin2%20%281%29.jpg?itok=eQ4wcoNL
Star Plus & Sony Pal retain respective leadership, Naagin 2 maintains lead

Week 12 of Broadcast Audience Research Council (BARC) India saw no major change in the rankings. Star Plus and Sony Pal continued to lead their respective markets. Zee TV in Hindi GEC Urban market grabbed the third slot, and Sony Entertainment Television slipped to fourth.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/amc%20%281%29.jpg?itok=NDDeZ2CT
AMC Networks promotes Geraud Alazard to SVP - marketing

AMC Networks International, a subsidiary of AMC Networks Inc., has appointed Géraud Alazard as Senior Vice President of Marketing. Promoted from the position of Vice President of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/star-india%20%281%29.jpg?itok=wBlLOULk
Star India producer: Incredible to know about art and evolution of storytelling

"It was insightful to know about the conscious and subconscious mind, and it was incredible to know about the art and evolution of storytelling," said Star India senior producer Avni Bhatija. She was among a gathering of creative heads at Qench Studioz at Lower Parel, Mumbai, recently.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Rjavardhan-rathor-800x800.jpg?itok=7L54blPR
Govt wakes up to broadcast tech changes, Prasar manpower audit under way

NEW DELHI: Even as the government admits to shortage of staff in the public service broadcaster Prasar Bharati, there is a need to re-assess actual requirement of staff keeping in view changes in broadcast technologies. Minister of state for information and broadcasting Rajyavardhan Rathore told...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/TV5.jpg?itok=E3bUj0rv
TV5 launches devotional channel in AP & Telangana, DTH dist plan under way

MUMBAI: South India’s one of the leading news network Shreya Broadcasting on 29 March launched its devotional and spiritual channel ‘Hindu Dharmam’ on the occasion of Ugadi – Telugu new year. The test signal of the new devotional channel is on. Channel’s distribution work is in full swing. Apart...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Sun%20tv.jpg?itok=nCbLb9ok
Sun TV picks up India, Lanka pay-TV rights for 'Yoko', Jetpack seals deals with global b'casters

Global distributor, Jetpack Distribution, announced on 28 March, 2017, that it has inked multiple broadcast agreements with leading channels around the world for their pre-school children’s hit, YOKO.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/go%20%281%29.jpg?itok=WbE8agJt
GoQuest Media to globally distribute Cinema Vision content

GoQuest Media Ventures, a distributor of international content to television channels and digital platforms, has joined hands with Cinema Vision India (CVI) promoted by Siddharth Kak to facilitate distribution of content globally.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/kabbdi%20%281%29.jpg?itok=BcYw-qV-
Pro Kabaddi: Mashal Sports invites tenders to own & manage new team

Mashal Sports, in which Star Sports owns 74% stake, has, pursuant to the Invitation for Expression of Interest dated 29 March 29, has called for expressions of interest (“EOI”) to be submitted by eligible persons, fulfilling the criteria provided for in the Invitation, who wish to participate in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories