Thursday Premieres see ad spurt on Zee

MUMBAI: If the proof of the pudding is in the eating, Zee Telefilms Ltd's (ZTL) strategy to introduce a Hindi film at Thursday prime time slot seems to be paying dividends. Not only are its movies now a regular feature on the ratings charts, it has had a positive impact on its ad inventory position and has also boosted the stock price at the bourses.

A channel ad spot analysis done by Perfect Monitoring indicates a significant increase in the commercial activity from September 2002 to October 2002. There was an almost 60 per cent increase in commercial activity the analysis has revealed.

Some premier brands which were inactive during September 2002 on Zee came on board in October. Brands that became active during October in a big way were Whirlpool Fast Forward Ice refrigerator, Colgate Herbal toothpaste, Kinetic Boss motorcycle, Sundrop Nutrilite sunflower oil, Pantene Volume & Fulness shampoo, Cadbury's Dairymilk Chunky and Sansui color television.

Media buyers that spoke to say Zee TV is getting an average effective ad rate of between Rs 75,000 to RS 80,000 per 10 second spot when its movies are being telecast. Industry sources indicate that ad secondage during the Thursday Premiere is just over 3,000 seconds therefore it is reasonable to assume that Zee would be raking in around RS 24 million in advertising per movie.

There has been some positive news on the stock exchanges as well for Zee. The ZTL stock has attracted some fund buying pushing the stock up from Rs 85.90 on 1 November to the current levels of Rs 87, Hindu Businessline has reported. Obviously, in the long term Zee will have to show a ratings rise for its other shows as well in addition to being able to sustain the weekly airing of new films.

Latest Reads
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories