ESS acquires NBA telecast rights till 2006

SINGAPORE: ESPN Star Sports, has announced that it has acquired live cable and satellite broadcast rights to NBA for the next four consecutive seasons, the first of which began last week.

The channels will carry two live games a week during the regular season, the star-studded All-Star Weekend and three live games per week during playoffs. In addition ESPN will carry the entire Western Conference finals of this season as well as the NBA Finals. This agreement covers India, most of Southeast Asia, Hong Kong, Taiwan and Korea. The NBA is also available in China on Star Sports. In the Philippines, there will be two live NBA playoff games each week through the first two rounds of the playoffs.

An official release informs that with more Asians playing basketball in the NBA, specifically Chinese players, NBA action is gaining ground in Asia. With Mainland Chinese players Wang Zhizhi of the LA Clippers, Mengke Bateer of the San Antonio Spurs, and most recently, top draft pick Yao Ming of the Houston Rockets set to make waves in the NBA, the fan base in the region is expected to expand considerably as more and more Asians get into the game.

The NBA Champion Los Angeles Lakers, with superstars Shaquille O'Neal and Kobe Bryant, will be looking for a fourth consecutive Championship title, while Eastern Conference Champion New Jersey Nets led by Jason Kidd and Chris Webber's Sacramento Kings will be among a host of teams looking to dethrone them.

Latest Reads
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories