Digital TV products need to be more user-centric: ITC study

LONDON: New research put out by UK's Independent Television Commission (ITC) has recommended that a more user-centred design approach is needed for digital TV products in order to ensure that everyone is able to participate in and benefit from the digital television revolution.

This was the central theme of Easy TV 2002, an event organised on 6 November in London by the ITC, the Consumers' Association and the Design Council as part of an ongoing initiative launched last year to promote the need for easier to use digital television equipment.

Chaired by broadcaster Muriel Gray and opened by Dr Kim Howells, minister of state at the department of culture, media and sport, the launch brought together designers and manufacturers of digital TV as well as politicians, broadcasters and consumer groups.

It followed the first Easy TV conference in November last year, aimed at highlighting public attitudes to technology, media consumption and digital TV.

While the functionality of digital TV equipment is dramatically increasing, user abilities are not. The greatest impact of this trend will be on the ageing population which has most to benefit from enhanced entertainment and information services, but who are the group most likely to face the biggest usability barriers, an ITC release states. The findings were based on a survey carried out across the UK of over 1,300 members of the public.

The research highlights the following points:

- User-centred design, based on listening to viewers and designing digital TV products and services for their needs, will help both viewers and industry alike.

- Users across all demographic groups, having used a range of current digital services, recommended that a number of simple measures including: fewer buttons on remote controls, clearer labelling on the remote, quicker feedback following responses to button presses and simpler user manuals, would make digital receiver equipment significantly easier to use.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories