One Alliance hikes subscription rates to Rs 55

MUMBAI: Erring on the side of abundant caution? Maybe, maybe not. Sony Entertainment's One Alliance Network, which has just added premium movie channel HBO to its roster, today announced a hike in its monthly subscription rate package from Rs 40 to Rs 55, effective 1 January 2003.

Taking into consideration the fact that HBO is now part of the bouquet, and that the network has the biggest television event of the year - the cricket World Cup - on its platform, the increase is far lower than what many in the cable trade were fearing.

Looking at the current package price of Rs 40, and adding in the effective current cost of HBO at about Rs 8, the network price works out to an increase of Rs 7.

Distribution executives that spoke to earlier had said that with HBO on board and the cricket thrown in, Rs 65 looked a likely pricing structure. One that the cable trade could probably live with. However, one-Delhi-based cable operator had told two days ago that he was expecting the new package price to be Rs 55 so not everyone in the trade is surprised by the pricing.

Speaking to, SET India CEO Kunal Dasgupta said the cable industry had been fearing the worst and had reacted very positively to the new price structure. Dasgupta asserted that by keeping the effective hike quantum so low he expected the declared base of the One Alliance to shoot up dramatically in the lead-up to the World Cup and maintain those levels even after the end of the tournament.

Timed strategically, the increase comes a few months before Max, the cricket and movies channel, is poised to air the World Cup. The network has also promised a fresh programming line up in the New Year for channels as diverse as AXN and MAX, apart from the World Cup. 

The One Alliance, a joint venture distribution company of Sony Entertainment Television and Discovery Communications India, floated in March this year, has in its kitty Sony, Max, AXN, CNBC, Discovery, Animal Planet and the newly acquired HBO.

Dasgupta still needs a news channel as (with CNBC India headed to Zee-Turner even more so), as well as a music channel and kids channel to complete his bouquet. For the second part the two Viacom channels MTV and Nickelodeon look the most attractive bets currently. However, Nick is with the Zee-Turner and with over 18 months of the present contract still left to run, it may eventually turn out that MTV joins Sony while the kids channel remains where it is.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories