Television

Prasar Bharati chalks plans to push revenue

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/12/Untitled-1_0.jpg?itok=WvLFmRh_

NEW DELHI: There is a big gap between running expenses of India's pubcasters Doordarshan and All India Radio and the revenue being generated by the organisation, according to information and broadcasting minister Sushma Swaraj.

After the Indian Parliament reconvened for the Winter session on 18 November, the minister informed Parliament that the running cost of Prasar Bharati, which oversees the functioning of DD and AIR, during 2001-2002 was Rs 10508.3 million, while the revenue earned was pegged at Rs 7118.8 million. 

In recent times, the Planning Commission, which plans government expenditure on a five-year basis, in a report has indicated that Prasar Bharati should seriously look at tapping various other ways of generating additional revenue. Reason: the annual grants -in- aid which it gets from the government is likely to be reduced next financial year beginning 1 April 2003. 

Meanwhile, Swaraj also told Members of Parliament that Prasar Bharati has initiated a number of steps, within the mandate of public service broadcasting, to give a fillip to its revenue generation. 

According to Swaraj, the strategy , inter alia, adopted by Prasar Bharati, which is an autonomous body but still functions as a quasi-governmental organisation, in this regard are as follows: 

-to optimally utilise its infrastructure facilities;

-to improve its marketing mechanism;

-to make sustained efforts to obtain funds from various government departments for making in-house programmes.

In the same vein, she also informed Parliament that 71 companies owed DD Rs 1648.2 million as of 31 October, 2002. In case of AIR, the outstanding dues amounted to Rs 66.9 million.

Some critics of Prasar Bharati have pointed out that if the pubcaster made serious effort to recover the outstanding dues from the defaulting organisations, some of which are still doing business with DD and AIR, Prasar Bharati's annual revenue would go up substantially.

Giving a break-up of the revenue earned, Swaraj told fellow MPs that during 1999-2000, DD's revenues stood at Rs 5971.9 million, while those of AIR were Rs 808.4 million. During 2000-2001, DD's revenue was pegged at Rs 6375.1 million (an improvement from the previous year), while AIR's dipped to Rs 739 million. During 2001-2002, DD earned Rs 6152 million ( indicating a dip in earnings), while AIR's revenues increased from the previous year to Rs 966.8 million.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/tv.jpg?itok=_ddlDW6X
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/ajay.jpg?itok=yWbCSo3N
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/zeemedia.jpg?itok=4gQKyVW9
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories