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The new serials packaged in the Ab Ayega Mazzaa campaign
include Goonj ateet ki , Kali Shakti , Kabhi Biwi Kabhi
Jasoos (KBKJ), the new series of Achanak 30 Saal Baad and
the sitcom Papa Ban Gaye Hero( PBGH).
"The new shows are designed to strengthen our prime time franchise
, which is the (8- 9 pm) band. Our checkerboard programming offers
variety, appealing to the entire family across the week and is designed
to bring in new audiences," says SET India executive V-P Sunil
Lulla.
" PBGH
will be replacing the Madhuri Dixit anchored superflop matchmaker
show Kahin na Kahin Koi hai. We are revamping the 8 pm to
9 pm band," adds SET's director on-air programming Anupama
Mandloi.
PBGH, is a comedy based on an unassuming, henpecked husband
played by Vijay Raaz (Mr Dubey of Monsoon Wedding) who becomes
a film star. Concentrating on the fact that every individual nurtures
a desire to be a hero at some point in his or her life, it brings
about humouros situations which the family encompasses while trying
to cope with the newly generated lifestyle. The serial's star cast
includes Mandira Bedi who plays Vijay's wife, Dara Singh, who plays
Vijay's father and Rakesh Bedi playing the role of Vijay's boss.
"We want to venture away from the saas-bahu shows based on
rich families as people are getting over such shows.We are concentraing
on shows which people can identify with," says producer of
PBGH , Sanjay Kohli.
"However , the duration of the show depends on the TRP currency
it earns. After delivering hits like Family No. 1 which coincidentally
had the same team, we are confident of this sitcom following suit,"
he added.
PBGH premieres 4 November and will be air on Mondays at
8:30 pm.
 Kabhi
Biwi Kabhi Jasoos , a comic thriller, is the story of Sushma
Jawahar Singh (played by Supriya Pilgaonkar) who, apart from being
a housewife, doubles up as a detective. However, her family is not
aware of her dual life and this leads to some comic situations as
she juggles between her two teen-aged kids, an ultra busy husband
and her detective work.
The show premieres 5 November and will air Tuesdays from 8:00 to
9:00 pm.
 Goonj
Ateet Ki , a weekly soap, is the story of a large joint Nair
family in Kerala, which has lived under the spell of a curse for
the past 200 years, a spell that afflicts only the male members
of the family. A matriarchal society , the story revolves around
Amma whose husband has been paralysed for the last twenty years
and her four sons and their families.
The show premieres on 6 November 2002 and will air on Wednesdays
at 8:30 pm.
Commenting on the new shows slated for the season, SET V-P programming
and production , Nachiket Pantvaidya says: "We believe in giving
a choice to our audience. We have three other shows which are distinct
from what our competitive channels show during that slot. "
'Lagaan',
'Achanak', new shows - SET gears for life after 'K3H'
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