Viacom-owned children's channel Nickelodeon will soon be broadcast in China after the localisation of all programme content, a recent report says.

Viacom launched Nickelodeon programming in China on 1 May, 2001 with a half-hour show. Content was initially "live action" produced by Nickelodeon but eventually expanded to co-produced programming, including animation.

Li Yifei, general manager of MTV China, in an interview with China Business in Beijing, was quoted as saying Nickelodeon's target viewers are children between the ages of two and 16. Currently, several hundred provincial and municipal television stations in China have aired some Nickelodeon programmes, which have reached an audience of 300 million to 500 million Chinese, including children in 80 million households.

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