Television

Mudra Videotec gets ready for new shows on DD

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After a long hiatus, Mudra Videotec, the television software production and marketing arm of advertising major Mudra Communications is all set to renew the golden relationship it shared with Doordarshan in its halcyon days.

After soap Shayad Tum, it has now announced the launch of a new daily soap to be launched from 3 June on DD National.

Mera Humsafar, concieved and written by experienced film and TV professional Vinod Pande, is a moving tale of a single mother and her mentally challenged daughter. "The serial potrays the adversities faced by the family in life and how they cope with these with dignity and determination to finally emerge victorious", says Pande, who has earlier written and directed several hit DD shows including Air Hostess, Reporter, Ek Kahaani and Detective Pradhaan.

An inspiring saga, it hopes to educate people about dealing with a common and socially stigmatized problem of having a special child. Mudra Videotech creative consultant Abhigyan Jha says viewers, bored of "saas bahu" dramas, need a change. "If you study the top 10 shows on DD, you can see that they belong to different genres."

An upbeat Mudra Videotec CEO Kaushik Roy too seems pretty confident of the success of Mera Humsafar. "Within a short span, we have made a meaningful comeback with relevant and popular programmes on air. We are proud of our association with Vinod Pande and Mera Humsafar has all the potential of being a new trendsetter on TV," he says.

Mudra has in the past produced some of the most succesful shows on Indian television such as Buniyaad, Udaan, Rajani and Chunauti among others. It has developed 11 projects in the last six months, prominent among them the sucessfull, Shayad Tum starring Shekar Suman and Mandira Bedi.

Roy says Mudra has taken on the challenge of a different theme consciously and is willing to face the risk. Roy's stand seems to be in place since Godrej, Johnson & Johnson, Dabur, Colgate, Nirma and Kunwar Ajay sarees have already come on board. Mera Humsafar stars Abhimanyu Singh potraying Jeeten and Barkha Madaan as Poonam, the female protaganist.

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