Television

Sony ropes in Kapil Dev as brand ambassador for the ICC World Cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/04/sony_2.jpg?itok=I3vnBmyM

If there is one talismanic individual that represents India's greatest triumph in the one-day cricket arena it is Kapil Dev, the captain of that 1983 winning side. Sony Entertainment clearly hopes to leverage on that in announcing today that India's greatest all-rounder will be brand ambassador for the network for the next three years.

This follows Sony's mega acquisition of the exclusive cable and satellite rights for the live telecast of the ICC cricket tournaments for $ 255 million.

Kapil Dev will represent and promote the national Sony association with the ICC cricket tournament, starting with the ICC Champions Trophy in September 2002 followed by the World Cup in February 2003.

Said SET India CEO Kunal Dasgupta:"The point is, just as Amitabh Bachchan is the icon of movies, Kapil Dev is the icon of cricket and we expect Kapil to do for Sony Entertainment what Bachchan did for Star."

"We are extremely excited about our association with Kapil since it reinforces our commitment to our viewers to cricket and particularly to fans across India," Dasgupta said. "Max and Sony will provide some fantastic and unique cricket programming during the next few years targeting not only cricket fans but non-cricket audiences as well. We plan to make the association with the ICC tournament the most wonderful spectacle of sporting entertainment - a complete 'hungama' of maximum entertainment."

Speaking on the occasion, Kapil, all-rounder and the only Indian captain to have led India to the ICC Cricket World Cup title, said: "I am proud and extremely excited to be part of the World Cup fever once again, this time through my association with Max and Sony. The network's world class programming and ICC's plan to make the season the best World Cup ever will ensure that cricket viewing will never be the same again.

"As part of the association with Sony, I will be working very closely with the team to provide top quality cricket programming. We are working together to increase viewer involvement and interactivity, all of which is targeted to make this the best and most entertaining World Cup coverage ever," Kapil said.

SET Max executive VP and business head Rajat Jain, said: "Our association with a veteran and well respected cricketer like Kapil will help us communicate and consolidate our brand characteristic positioning and values. Kapil's personality, experience and following among cricket fans in India will be a tremendous boost for our viewership and distribution. We believe the association will enhance our offering to viewers as Kapil, with his knowledge of the game will be able to advise Sony on programming innovations. The exclusive agreement between the SET network and Kapil is in line with the Network's stated goal of providing the best in cricket entertainment to our viewers."

The association between our network, said Dasgupta, and Kapil will initially last for three years and I am sure that both parties will be keen to continue working together to make live cricket the most entertaining experience ever for viewers in the Indian subcontinent.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/V-NAAIDU-800X800.JPG?itok=uW3cHCJ-
Content with subtitles on India, Ukraine pubcasters discussed

MUMBAI: India and Ukraine have agreed to strengthen the bilateral cooperation between the twocountries through the medium of Cinema. The cooperation would be worked out through a policy and institutional framework to showcase films through the medium of Film Festivals and utilizing the Film...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/entertainment.jpg?itok=lpRvLERa
Politics interferes with entertainment, channel coerced into pulling out particular content

MUMBAI: The film wing of a regional political party claimed that it has ‘forced’ a TV channel not to telecast content which it felt was insulting Shivaji Maharaj. MNS film wing's Amey Khopkar told PTI that he wrote to the channel, warning them against telecasting the programme which showed Shivaji...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/GauravBanerjee%20and%20Narayan%20Sundararaman.jpg?itok=RX2RgIMq
Star Plus gambles with afternoon programming in the run-up to IPL

MUMBAI: Star Plus is not only known for experimenting and being bold with its content but also with its time slots. It was the first Indian GEC which turned the prime time clock back by launching Sasural Genda Phool and Saath Nibhana Saathiya in the 7pm band more than half a decade ago.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Supriya-Sahu.jpg?itok=fM4G8zWg
Efficient management: DD implements online scheduling, billing & payment

MUMBAI: Doordarshan has implemented the Broadcast Air Time Traffic Scheduler (BATS) for online commercial scheduling & billing as well as for payment through SBI gateway.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/inside%281%29.jpg?itok=a4cQPdmr
Tarun Katial's big magic with Big Ganga

MUMBAI: A takeover is in progress. Yet, that is not getting in the way of television veteran Tarun Katial. For him, it is business as usual. The CEO of Reliance Broadcast Networks Ltd, who cut his teeth as a media professional in the early part of his career, is pleased as punch. The reason: RBNL'...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/pete%20%281%29.jpg?itok=JX1h2Zuu
Pete Holmes makes his way to Star World Premiere HD with 'Crashing'

Star World Premiere HD, India’s leading English entertainment channel is known for handpicking some of the most award-winning, star-studded and critically acclaimed shows on television today. Taking its entertainment quotient a notch higher, the channel that exclusively airs comedy series - Emmy...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/gaurav-banerjee%20%281%29.jpg?itok=PWD8w9tN
Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content. In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/ZMCL.jpg?itok=tztHeWVf
Zee Media to seek shareholder nod to demerge DNA print business

MUMBAI: Print and TV news. For some that would make for a heady combination. But, not for the Essel group-promoted Zee Media Corp Ltd (ZMCL) which runs the Zee News channels as well as the newspaper DNA through a clutch of unlisted subsidiaries. DNA has a print edition in Mumbai and has launched in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/BARC-Dil%20Bole%20Oberoi.jpg?itok=-FGXNpmK
Five TV shows that impressed in week 7 of BARC

MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories