B4U, DD all set to ink deal on FIFA World Cup telecast

With just three days left for the kick-off the 2002 FIFA World Cup in Japan and Korea, indications are that B4U Networks and Doordarshan are on the verge of signing a deal which will allow for the deferred telecast on DD of four matches and a daily highlights capsule.

The sticking point thus far on the negotiations has reportedly been that DD was quoting Rs 250,000 per half hour as placement cost, a figure B4U was attempting to mark down. According to industry sources, the two sides likely to sign the papers tomorrow.

The developments came even as Ten (Taj Entertainment Network) Sports, which holds the rights for India, finally made it official today that it had sold the terrestrial telecast rights to LMB Holdings (promoter of B4U Networks).

Pavithran said that after making its presence felt in all the main southern language channels (Tamil, Telugu, Kannada), Balaji was next looking to enter Malayalam language programming on the Sun Network's Surya channel.

The terrestrial rights allow for transmission of four games only. These are the opening game, two semifinals and the finals on a six-hour delayed telecast. They also include a daily highlights package, also on a six-hour delayed basis, an Ten Sports release said. There was no mention however, of the telecast of the opening and closing ceremonies, which was earlier mentioned as being part of the package.

As for Ten Sports, even as the clock counts down to the 31 May kick-off, there is still no clear indication of how many people will finally get to watch the sporting world's (not for India though) biggest mega event.

Financial daily Economic Times' website reported that in Delhi both the Star-controlled Wincable and the Hindujas InCableNet, which together reach 65 per cent of cable & satellite homes in the capital, have signed up with Ten Sports while the Zee-controlled MSO Siticable had not. In Mumbai however, where the Star-controlled Hathway Cable and Datacom and InCableNet cover nearly 75 per cent of the city there is no word as yet of any deal. In the other three metros of Kolkata, Chennai and Bangalore (all of which have one MSO dominating) there is reportedly still no accord in place either. In Kolkata it is RPG Netcom, in Bangalore Hathway and in Chennai Sumangali Cable Vision that rule the roost.

It is difficult to tell whether this is an article of faith or not considering how close at hand the tournament is, but the feeling in the industry seems to be that come 31 May, some agreement will be reached.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories