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It may be fashion consciousness, it may be something else.
But French fashion channel FTV is expanding its reach at
a fast clip, or so it is claimed.
According
to Modi Entertainment Network CEO, distribution, Rajan Kaaicker,
FTV's paid connectivity has crossed three million across
India. That is higher than better known channels like movie
channel HBO, action channel AXN and business news channel
CNBC India, asserts Kaaicker. For good measure, Kaaicker
adds that this figure compares well with Hindi entertainment
channel Sony Entertainment Television (AXN), which according
to him has a paid reach of only around 3.5 million.
When asked for his reaction, Shantonu Aditya, senior V-P,
franchise channels & distribution, was quite dismissive
of Kaaicker's assertions, saying that that both in the case
of SET and AXN, the numbers were far higher than what was
being quoted.
Kaaicker
gave the numbers while claiming that most big MSOs in the
major metros were carrying FTV, with some of them carrying
the channel on the prime band (RPG in Kolkata was one such,
Kaaicker says). Questioned as to why FTV was not being carried
on west Mumbai-based MSO Seven Star Cable Network, Kaaicker
said a deal had been signed and FTV would be available on
the network from 1 April.
FTV is also in the process of expanding its Indian fashion
band from the current one hour to two hours with top designers
like Rohit Bal and Tarun Tahilani seeing in the channel
a chance to showcase their offerings, says Kaaicker.
FTV
is beaming off PanamSat-10 with uplink from Singapore. The
channel is being bundled with DD Sports and Hallmark with
a combined package pricing of Rs 13.25 per subscriber per
month.
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