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MIPTV
2002, the annual international television programme market
held in Cannes, France, will look at the new trends of television
programming and the emerging types of programs shaping the
industry this April.
The
event, to be held from 15 to 19 April will focus on the
issues raised by the impact of digital technology on television
and will explore the realm of new programming with Shaping
Formats for the Future, a series of five high-key conferences.
The series will look at how the development of interactive
television services, thematic channels and Internet sites
is opening the way to a whole new generation of programming
which links established broadcasting with interactivity,
according to a press release. In the opening keynote address
What Will the Winning Program Formats Be?
on 15 April, a top level industry player will outline the
keys to create the successful programming of the future.
Leading
industry figures will show how thematic and new channels
are offering producers more outlets on the second day of
the event. A MIPNET case study will investigate the success
formula behind the most exciting TV talent show ever Pop
Idol, which was created with an impressive array of
revenue sources. Five executives linked to this property
will look at how it came to life and became a smashing hit.
On 17 April, experts will turn to new production techniques
and show how digital filming and virtual editing can impact
production methods and costs. The MIPDOC Documentary Screenings
will take place on April 13 and 14.
The
organisation has also decided to re-schedule the event next
year - MIPTV 2003 will be held from 24 to 28 March instead
of in April. The event will follow the MIPDOC Documentaries
Screenings on March 22 and 23. Reed Midem, the organisers,
have decided on these new dates after input from regular
market participants from Asia, America and Europe. MIPTV
scheduled in March will make it easier for producers and
distributors to close deals before the summer. It will also
allow professionals to have more time between MIPTV and
other industry events in May, say the organisers.
The
event featured 11,049 executives, 2,827 companies from 90
countries including 1228 exhibiting companies on 481 stands,
and 2,167 buyers in 2001.
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