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Come
Monday and Star Plus will tickle the funny bone with Krishna
Sharma - C.A. Yesterday producers Cinevistaas Ltd. and
Contiloe Films Pvt. Ltd. announced the launch of the weekly
comedy series. The show airs from 8-8:30pm.
 With
game show Kamzor Kadii Kaun and the Balaji Soaps
Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar
Ghar Ki showing a gradual drop in ratings. Star Plus
needed to do something different to maintain its leadership
status by ensuring viewer loyalty.
Also Star Plus lags behind in the comedy genre where rivals
like Sabe TV and Sony Entertainment Television have scored
points with shows like Office Office and Hubahu.
Krishna Sharma C.A. represents the second venture
between between Cinevistaas Ltd. and Contiloe Films Pvt.
Ltd.The first venture Shhh... Koi Hai is a suspense
drama that airs in the night on the channel.
On Star Plus Cinevistaas also has the religious show Dharam
Aur Hum. The show hosted by Anup Jalota airs every Sunday
morning. Cinevistaas also has the mythological Draupadi
running on Sahara TV.
The director of Krishna Sharma C.A. Vijay Krishna
Acharya said that the aim was to strike a delicate balance
between serious and comic elements without sounding preachy.
The show has a slapstick element to it. The show is also
aiming to hit a nerve by dealing with basic issues that
affect everyday lives like eve teasing, dowry, the controversial
issue of child marriage. The focus is on the clever manner
in which the lead protagonist gets out of tricky situations.
Each episode deals with the intensity of a different issue.
He also said that though Krishna Sharma is a cartoon artist
the word C.A. could lead to people thinking of a chartered
accountant. Through the title the director said that he
wanted to put across the point that the nature of people
can be both dual and deceptive.
Regarding his background he mentioned that he aided Kundan
Shah for three years on Kabhie Na Kabhie.
He also mentioned that he had earlier worked on a pilot
for Cinevistaas. He also pointed out the difference between
working for national broadcaster Doordarshan and private
channels. With DD one has to take care of advertising in
addition to conceptualising the story. However one has the
rights to the show.
With a private channel things work in a reverse fashion.
Finding advertisers is the channels headache but the rights
remain with them. It is somewhat similar to writing an article
for a newspaper he said.
 The
channel also pitches the idea to the show producers and
the show is monitored by an executive producer for the channel.
Abrupt changes in future episodes are not uncommon if ratings
are not upto scratch.
About the choice of Shradhha Nigam for the title role he
said that he found that she was able to tackle subtlety
and difficulties of different situations in a natural fashion.
He also found her quick on the uptake.
Anjan Srivastava plays Krishna Sharma's father. He said,
" This concept is about true spirit and what television
is all about i.e. a programme about ethical values with
a message for the common man'. Other cast members include
Ravi Baswani, Neelu Kohli, Sandeep Mehta.
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