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Ratikant Basu's beleaguered Broadcast Worldwide (BWW) -
which runs the Tara bouquet of regional channels - has roped
in Eternal Dreams, a channel operations and marketing agency,
to generate ad sales for its ailing Tara Marathi channel.
BWW
has signed a three month contract with Eternal Dreams on
an assurance that the agency will generate ad sales of Rs
1000,000 per month for the channel. Tara Marathi, which
currently has only 20 per cent of original programming per
day, has introduced some new shows in an effort to revive
the channel. Ambitious plans to revamp the channel have
been aborted for the time being due to an acute shortage
of funds. Industry sources say that Prachar Advertising
was earlier funding Eternal Dreams, but has since backed
out.
While
the company has gone in for a revamp of Tara Punjabi, Tara
Marathi's plans to beef up its news programming and bring
in a strategic investor seem to have been put on hold.
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