Regulators

Mumbai, Delhi will lead the way in CAS rollout: TAM

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/inb.jpg?itok=UqH4EqdD

Mumbai and Delhi will lead the country in the growth of CAS. Kolkata will be slow in catching the trend, and Chennai will comprise mostly of fence sitters, content with its bundle of FTA channels.

These are a few observations that rating agency TAM is using currently to gauge the CAS mood in the country. With the imminent merger of the two ratings agencies in the country, TAM, backed by Nielsen's Media Research (NMR) will become the only resource for advertisers and broadcasters alike in tracking consumer preferences on the tube.

Preliminary research conducted by the agency indicate that while Mumbai and Delhi, which caught on fast onto cable and satellite TV, will also see the highest growth of CAS, Kolkata which was one of the slowest to catch the C&S train, will be a slow market in responding to CAS. Chennai, TAM research shows, enjoys the benefits of FTA basic channels, ensuring that most of its potential CAS users will be fence sitters.

TAM India CEO L V Krishnan says the agency already has technology experts from NMR help it in tracking the Indian market during the growth phase of CAS. Most complex TV markets, including the US, also have CAS set top boxes with NMR tracking viewership on a daily basis, with the peoplemeter attached to the tuner of the set top box instead of the TV tuner, he says.

The initial phase will be a hectic one for TAM though, with frequent base-lines to estimate the penetration of CAS, resampling and monitoring changes in viewing behaviour across CAS homes.

From the two discrete universes within TV homes - C&S and terrestrial, CAS will necessitate a move to three universes -

After CAS, we will move from two universes to three Terrestrial C&S : in 4 metros
- FTACS (Free To Air C&S)
- CAS C&S
C&S : Other (Rest of the country)

The early days of CAS will also see instability in household statuses as homes would either take long to take a decision, flirt with several channels before narrowing their choices to a few or those who convert to CAS only if there is a big event and are otherwise content with FTA channels.

Nor will CAS distribution be equitable, says TAM. While lower SEC homes could get bogged down by costs of the boxes and subscriptions, metro markets with multiple MSOs could see feverish CAS marketing activity vis a vis metros dominated by one or two cable ops, says a TAM study.

- It observes that CAS homes may move primarily to an analog set top box for cost reasons rather than a digital set top box enabling only a one way communication between the cable room and the CAS home. This will enable information about the penetration for each of the pay channels, says the study.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/trai-20dec.jpg?itok=Rxqy0Edm
TRAI extends dates for comments on uplinking/downlinking consultation paper

The Telecom Regulatory Authority of India (TRAI) has extended the deadline for receiving comments on the consultation paper relating to uplinking and downlinking of TV channels. The new dates for receiving comments and counter-comments are 31 January and 10 February respectively.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/trai.jpg?itok=tS23FIiv
TRAI invites ICT-based solution providers to upgrade tech

NEW DELHI: With the demand for a wide range of services based on ICT platform involving machine-to-machine and internet of things, etc. increasing, Indian broadcast and telecom regulator TRAI is looking at expanding its technical capabilities and, in this regard, has invited proposals from...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/mib.jpg?itok=S-v5ed9U
MIB mandates broadcasters to make applications via Broadcast Seva

MUMBAI: In its latest move to ensure ease of conducting business, the Ministry of Information and Broadcasting (MIB) has mandated TV broadcasters to make online applications for a range of submissions.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/trai1-800x800%20%281%29_0.jpg?itok=gMY5FTwM
TRAI releases paper on National Telecom Policy 2018

Seeking views from stakeholders on the new telecom policy, the Telecom Regulatory Authority of India (TRAI) today released a consultation paper on inputs for formulation of the National Telecom Policy 2018.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/Trai800.jpg?itok=-KZ9NyUX
TRAI tightens the screws on interconnectivity for telcos

The Telecom Regulatory Authority of India (TRAI) has issued a mandate to service providers directing them to enter into an interconnection agreement on a “non-discriminatory basis” within 30 days of receiving a connectivity request from another mobile operator.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/02/MIB-2-Story.jpg?itok=Hre6LDT0
Cross-media holding: Indian policymakers push for regulations

A section of policymakers in India is not in favour of market forces taking care of monopolistic trends in the increasingly converging print and electronic media. It has recommended government intervention—a thought-process that can have wide-ranging implications on activities of broadcasting...

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/02/trai.jpg?itok=_KZtIu7C
Parliamentary panel pushes for TRAI's empowerment

MUMBAI: Parliament’s Standing Committee on Information Technology and Communications (SCIT) wants more regulations for the broadcast industry. Finding the current powers given to the Telecom Regulatory Authority of India (TRAI) inadequate, it has recommended that either the scope of its authority...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/31/MIB-800x800.jpg?itok=0xqKD4JW
Parliamentary panel raps MIB on knuckles for DAS implementation

MUMBAI: The Parliament’s Standing Committee on Information Technology and Communications (SCIT) has sent out a stern message to the stakeholders of India’s broadcast and cable industry, including the Ministry of Information and Broadcasting (MIB): get your acts together.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/net.jpg?itok=zlU6FSLD
Bharat Net project to provide 1gbps broadband bandwidth in villages

NEW DELHI/MUMBAI: The Indian government’s proposal of providing hi-speed broadband services to rural areas seems to be on track. It said that in the second phase of the ambitious Bharat Net project, covering approximately 150,000 gram panchayats, it has been proposed to provide 1gbps bandwidth in...

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories