Soccer scores in select cities, cricket carries on unscathed

The World Cup is heating up and how. Soccer may be getting more eyeballs as the race to the World Cup gets hotter, but cricket continues to rule the average Indian heart. That is the message the ratings give. 

Viewership for the World Cup in the week ended 8 June shot up considerably in the metros, according to TAM. Reports say the Argentina versus England match recorded a rating of 3.3 as compared to the previous week's high of 1.45 TVR. Football however, is yet to get into the Top 100 - something that the India-West Indies one dayer did without so much as raising a sweat with a TVR of 6.31 on 2 June. The match helped ESPN climb into the top 100 shows in C&S homes at number 13, according to TAM. 

In some places though soccer has done well for itself on the fledgling Ten Sports. For the first match between France and Senegal, Kolkata garnered TVRs of over 20 in the SEC A,B,C males 15-44 category. The second day's matches have also done relatively well, but only in select metros like Kolkata and Cochin (where it got ratings of 32.5 and 20.4 in SEC A and B 15 + males). Mumbai and Delhi have caught up only in the second week, and the nine metro average hovered below a TVR of 5 in the first week, if TAM figures are to be believed. 

Cricket on the other hand shows a steady following despite rain and losses. ESPN claims an advantage on this score, pointing out that on 1 June, cricket ratings peaked at TVR of 3.5 even after it rained during the fourth ODI, while soccer managed a peak TVR of just below 2 throughout the world cup matches during the day. Viewers, of course, had the advantage of checking out soccer during the first half of the day before switching loyalties to cricket in the second half.

ESPN also points to the nine city average on the opening day of the World Cup when the match drew a peak TVR of just above two, while the third ODI between India and the Windies on 29 May drew a peak TVR over nine. 

Latest Reads
Shemaroo's third quarter numbers improve, digital revenue increases

BENGALURU: Indian integrated media content house Shemaroo Entertainment Ltd (Shemaroo) reported 15.3 percent higher y-o-y consolidated total revenue for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) at Rs 132.85 crore as compared with Rs 115.22 crore in Q3 2017. Revenue...

Television Production House Online Content
&Prive to showcase top notch film titles at prime time

MUMBAI:  Ooh la la! Zee Entertainment Enterprises Ltd's premium English movie channel &prive has even bigger plans to tickle the fancy of its exclusive audience. The channel has announced that its prime time programming slot from 9 pm to 12 pm every day will feature some very recent gee-whiz...

Television TV Channels English Entertainment
Star India gets IPL to change match timings for 11th edition

MUMBAI: When Star India announced that it was coughing up a jaw dropping Rs 16,347.50 crore to acquire the all media rights of the prized IPL, it signaled an era of change. And more of that is coming. Star India  has managed to convince the The IPL governing council (GC) to change the timings for...

Television TV Channels Sports
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories