Zee TV gets new president in media professional Apurva Purohit

Zee Telefilms group broadcasting CEO Sandeep Goyal is moving like quicksilver, at least as far as hiring of senior skilled professionals is concerned. Last week, he brought ex-Sony and MAK TV senior TV professional Prashant Sanwal on board to head the Alpha bouquet. 

And 17 June saw the announcement of the hiring of media professional Apurva Purohit as president (business) of Zee TV, the flagship channel of the Zee Network. She is slated to take charge on 15 July and will be based at the Zee TV Chintamani Plaza Andheri (East) office in Mumbai. Purohit will be reporting to Goyal and will also have the responsibility of further consolidating the channel's presence in international markets. 

Purohit, a media director with FCB Ulka's media unit Lodestar, put in her papers today. At Lodestar, she oversaw clients like Whirlpool, Amul, Tata Indica amongst others and was responsible for the Mumbai, Calcutta and Bangalore, operations of the agency. 

"She's a very bright professional with lots of ideas," says Lodestar executive director Shashi Sinha. "She is very, very good with numbers. And this a big break for her. "

A management graduate from IIM Bangalore, Purohit has been in the advertising and media business for 15 years. Starting with client servicing, she crossed over to media planning in the mid-90's. 

"Apurva brings to our team a fine balance of media science, media interpretation and media innovation. She is a very fine-honed professional and we are sure she will contribute significantly to enhancing the franchise of Zee TV," Sandeep Goyal was quoted as saying in a media release. 

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra quits NDTV; KVL Narayan Rao elevated as group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories