Television

Urbanites spend less time in front of telly - NRS 2002

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/04/Untitled-1_36.jpg?itok=yBrPdSRi

The good news first. The National Readership Survey 2002 (NRS) for the year just out, spells cheer for those with an eye on the couch potatoes - access to C&S homes has jumped from 29 million homes in 1999 to 40 million homes in 2002 - a sprightly 31 per cent growth, more than twice the growth of the TV market.

Ironically, and sadly for those with their finger on the pulse of the TV watching populace, there has been a decline in time spent in front of the telly by urban audiences. Despite growing programme options, average viewing time has come down from 85 minutes in 1999 to 82 minutes per day in 2002. TAM, which supports NRS studies from this year, (along with IMRB and TNS Mode) confirm the suspicion - TAM data points to viewership time of two hours and 20 minutes in 1999 having slipped to two hours and ten minutes in 2002.

According to the National Readership Studies Council (NRSC), the health of the television industry otherwise shows brisk growth - homes with colour TV have increased from 19.4 m in 1999 to 27.8 m in 2002, while C&S subscription has now penetrated 50 per cent of all TV homes. TV of course continues to command a 72 per cent share of the average 13 hours spent on traditional media among urban audiences. The data, culled from a sample size of 213,000 respondents, across the country shows that Tamil Nadu, Karnataka, Andhra Pradesh and Gujarat dominate markets with a high reach of TV (over 42 per cent) and also high penetration of C&S (49 per cent of all TV homes).

More statistics for those with a yen for figures - 

Of the 192 million (urban and rural) households with access to television, 42 per cent homes boast of at least one TV set. While urban TV penetration is high at 76 per cent of the population (42 million homes), in rural areas it is at 29 per cent of the population, but still a whopping 39 million homes.

Total TV viewership this year has been placed at 383 million, with C&S accounting for 139 million. Both Maharashtra and Punjab rank high in TV reach , but low in C&S penetration. The highest rate of growth in reach (16 Per cent) has however been noted in Punjab as well as in the north eastern states.

An interesting observation of the NRS 2002 is that the growing C&S reach is taking a toll on magazine readership in the country.

However, the urban reader still spends about 16 per cent of this total media time, ie 18 minutes per day reading a daily or a magazine. Internet reach now exceeds six million, but offices are no longer the main place of access. 43 per cent users use a cyber caf, while over 20 per cent surf from home, the survey says.

Radio currently reaches 28 per cent of the adult population, and even notes a slight decline in listenership. The share of FM has however increased in a stagnant urban market - 31 per cent or 15 million now tune on to any FM station - an increase of six per cent since 2001. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories