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Willy
Burkhardt has announced his decision to leave ESPN later
this month. As executive V-P, he led ESPN’s international
efforts and its Enterprises division since 1999. Russell
Wolff, senior vice president, ESPN International, has been
promoted to managing director and will lead ESPN International
going forward.
At ESPN, Burkhardt led a number of initiatives that enhanced
the ESPN brand internationally, including numerous network
launches, the global expansion of the SportsCenter franchise,
an official release states. He also led the growth of the
company’s joint venture in the Asian region ESPN Star Sports.
He implemented important projects with ESPN Enterprises
such as the opening of ESPN’s first large format film "ESPN’s
Ultimate X". Burkhardt will continue to consult with ESPN
on international matters for the remainder of the year.
Burkhardt said that he would pause for some personal time
and travel and to explore other professional challenges.
In his new position as managing director, Wolff will assume
full responsibility for all of ESPN’s international businesses,
which include partial or whole ownership of 24 networks
televised outside of the United States to more than 150
countries and territories.
Wolff will directly oversee all aspects of ESPN International’s
networks in Latin America, the Middle East, Africa, and
the Pacific Rim, including programming, production, marketing,
sales, and worldwide program syndication. In addition, he
will oversee ESPN’s interests in a variety of international
joint ventures including ESPN Star Sports in Asia, ESPN
Classic Sport in Europe, CTV Specialty Television, Inc.
in Canada, and Sports-i ESPN in Japan.
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