Television

BBC World Service, InCableNet reach deal for radio programming

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/04/Untitled-1_21.jpg?itok=-vj8KHwY

BBC World Service and IndusInd Media & Communications Ltd announced toady a partnership to provide BBC radio programmes 24 hours a day on INCableNet, in Mumbai.

BBC radio programmes will now be available live from London via satellite in digital sound on INCableNet's network in Mumbai. INCableNet had been running a test feed for some days prior to the formal announcement.

INCableNet president

Rajiv vyas

On hand to explain the strategy were Head of BBC World Service for Asia and Pacific region Elizabeth Wright and president INCableNet Rajiv Vyas.

Wright said that the aim of the broadcaster was to reach a larger audience. She pointed out that in addition to English programmes, viewers will also get four hours of Hindi programmes every day and half an hour of Tamil programmes. Hindi programming is at 6:30 am, 8:00 am, 7:30 pm and 10:30 pm and Tamil programmes are beamed at 8:45 pm daily.

INCableNet has put BBC on S Band, which gives them convenient access to the MSO's subscriber base, Vyas said. INCableNet claims to cover 60-70 per cent of the city.

Explaining the thinking behind launching the radio feed on Incable Net, Wright said: "Radio has something to offer that television cannot. It allows one to do other chores while catching up with news, listening to a sports broadcast or listening to music."

"As the most dynamic region of the world, the Asia and the Pacific area present tremendous challenges and opportunities for broadcasters" Wright said.

"Actually, the idea is not so strange in the era of convergence - we

Head of BBC World Service for Asia and Pacific region

Elizabeth Wright

already have a similar, but not so comprehensive, deal with RPG in Calcutta. The great advantage is that the BBC World Service will be available to at least 1.5 million households in Mumbai in perfect sound quality, where in thepast they would have had to struggle with short wave. We fully accept that this will only appeal to a niche audience, but it provides added value for us and for InCableNet. There is now a real resurgence of interest in radio in Mumbai, but at present this is almost exclusively music. We are there for people who want news and information in depth," Wright said. 

Regarding the service on RPG in Kolkata, Wright said the Bengali programmes had proved popular with women in the afternoon. BBC was also running technology trials in conjunction with Siticable in a bid to expand its presence in other areas of the country, she added. The BBC's ability to produce world class radio programmes in different languages will enable it to establish the brand in different markets, she asserted. 

Vyas said that this new initiative is in keeping with the MSO's strategy of providing value added services to subscribers. It fits in with the operators' convergence initiatives. The television in the near future will be a single utility point where one can surf the net, listen to radio and make telephone calls, Vyas said. Talking about other initiatives that were in the pipeline, Vyas said InCable would be introducing VOIP (voice over Internet Protocol) services in the immediate future that would allow subscribers to make calls abroad at cheaper rates. The company's Internet arm, In2cable.com already has an all-India ISP license, Vyas said. According to him, it currently has a presence in nine cities with a subscriber base of over 30,000.

Currently, the service with BBC is available only in Mumbai and depending on the feedback, the MSO could extend the facility to other cities where it has a presence, Vyas said. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/travelxp.jpg?itok=fZ5WlyF7
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/bbc.jpg?itok=bcNVAmGo
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/firstpost.jpg?itok=eJfp--s7
Firstpost turns 7: a look back at the milestones

MUMBAI: Firstpost.com India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/star-sports.jpg?itok=CvBZ76Tv
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Sunil_Lulla.jpg?itok=JxBknQjA
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/19/Women_team.jpg?itok=GlXhW-Eb
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories