BBC World Service, InCableNet reach deal for radio programming

BBC World Service and IndusInd Media & Communications Ltd announced toady a partnership to provide BBC radio programmes 24 hours a day on INCableNet, in Mumbai.

BBC radio programmes will now be available live from London via satellite in digital sound on INCableNet's network in Mumbai. INCableNet had been running a test feed for some days prior to the formal announcement.

INCableNet president

Rajiv vyas

On hand to explain the strategy were Head of BBC World Service for Asia and Pacific region Elizabeth Wright and president INCableNet Rajiv Vyas.

Wright said that the aim of the broadcaster was to reach a larger audience. She pointed out that in addition to English programmes, viewers will also get four hours of Hindi programmes every day and half an hour of Tamil programmes. Hindi programming is at 6:30 am, 8:00 am, 7:30 pm and 10:30 pm and Tamil programmes are beamed at 8:45 pm daily.

INCableNet has put BBC on S Band, which gives them convenient access to the MSO's subscriber base, Vyas said. INCableNet claims to cover 60-70 per cent of the city.

Explaining the thinking behind launching the radio feed on Incable Net, Wright said: "Radio has something to offer that television cannot. It allows one to do other chores while catching up with news, listening to a sports broadcast or listening to music."

"As the most dynamic region of the world, the Asia and the Pacific area present tremendous challenges and opportunities for broadcasters" Wright said.

"Actually, the idea is not so strange in the era of convergence - we

Head of BBC World Service for Asia and Pacific region

Elizabeth Wright

already have a similar, but not so comprehensive, deal with RPG in Calcutta. The great advantage is that the BBC World Service will be available to at least 1.5 million households in Mumbai in perfect sound quality, where in thepast they would have had to struggle with short wave. We fully accept that this will only appeal to a niche audience, but it provides added value for us and for InCableNet. There is now a real resurgence of interest in radio in Mumbai, but at present this is almost exclusively music. We are there for people who want news and information in depth," Wright said. 

Regarding the service on RPG in Kolkata, Wright said the Bengali programmes had proved popular with women in the afternoon. BBC was also running technology trials in conjunction with Siticable in a bid to expand its presence in other areas of the country, she added. The BBC's ability to produce world class radio programmes in different languages will enable it to establish the brand in different markets, she asserted. 

Vyas said that this new initiative is in keeping with the MSO's strategy of providing value added services to subscribers. It fits in with the operators' convergence initiatives. The television in the near future will be a single utility point where one can surf the net, listen to radio and make telephone calls, Vyas said. Talking about other initiatives that were in the pipeline, Vyas said InCable would be introducing VOIP (voice over Internet Protocol) services in the immediate future that would allow subscribers to make calls abroad at cheaper rates. The company's Internet arm, already has an all-India ISP license, Vyas said. According to him, it currently has a presence in nine cities with a subscriber base of over 30,000.

Currently, the service with BBC is available only in Mumbai and depending on the feedback, the MSO could extend the facility to other cities where it has a presence, Vyas said. 

Latest Reads
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories