BBC World Service, InCableNet reach deal for radio programming

BBC World Service and IndusInd Media & Communications Ltd announced toady a partnership to provide BBC radio programmes 24 hours a day on INCableNet, in Mumbai.

BBC radio programmes will now be available live from London via satellite in digital sound on INCableNet's network in Mumbai. INCableNet had been running a test feed for some days prior to the formal announcement.

INCableNet president

Rajiv vyas

On hand to explain the strategy were Head of BBC World Service for Asia and Pacific region Elizabeth Wright and president INCableNet Rajiv Vyas.

Wright said that the aim of the broadcaster was to reach a larger audience. She pointed out that in addition to English programmes, viewers will also get four hours of Hindi programmes every day and half an hour of Tamil programmes. Hindi programming is at 6:30 am, 8:00 am, 7:30 pm and 10:30 pm and Tamil programmes are beamed at 8:45 pm daily.

INCableNet has put BBC on S Band, which gives them convenient access to the MSO's subscriber base, Vyas said. INCableNet claims to cover 60-70 per cent of the city.

Explaining the thinking behind launching the radio feed on Incable Net, Wright said: "Radio has something to offer that television cannot. It allows one to do other chores while catching up with news, listening to a sports broadcast or listening to music."

"As the most dynamic region of the world, the Asia and the Pacific area present tremendous challenges and opportunities for broadcasters" Wright said.

"Actually, the idea is not so strange in the era of convergence - we

Head of BBC World Service for Asia and Pacific region

Elizabeth Wright

already have a similar, but not so comprehensive, deal with RPG in Calcutta. The great advantage is that the BBC World Service will be available to at least 1.5 million households in Mumbai in perfect sound quality, where in thepast they would have had to struggle with short wave. We fully accept that this will only appeal to a niche audience, but it provides added value for us and for InCableNet. There is now a real resurgence of interest in radio in Mumbai, but at present this is almost exclusively music. We are there for people who want news and information in depth," Wright said. 

Regarding the service on RPG in Kolkata, Wright said the Bengali programmes had proved popular with women in the afternoon. BBC was also running technology trials in conjunction with Siticable in a bid to expand its presence in other areas of the country, she added. The BBC's ability to produce world class radio programmes in different languages will enable it to establish the brand in different markets, she asserted. 

Vyas said that this new initiative is in keeping with the MSO's strategy of providing value added services to subscribers. It fits in with the operators' convergence initiatives. The television in the near future will be a single utility point where one can surf the net, listen to radio and make telephone calls, Vyas said. Talking about other initiatives that were in the pipeline, Vyas said InCable would be introducing VOIP (voice over Internet Protocol) services in the immediate future that would allow subscribers to make calls abroad at cheaper rates. The company's Internet arm, already has an all-India ISP license, Vyas said. According to him, it currently has a presence in nine cities with a subscriber base of over 30,000.

Currently, the service with BBC is available only in Mumbai and depending on the feedback, the MSO could extend the facility to other cities where it has a presence, Vyas said. 

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories