Television

Nickelodeon Chhota VJ Hunt draws nearly 300 responses in Mumbai

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Kids channel Nickelodeon held auditions for kids who want to be a VJ on the channel on Saturday and Sunday at Worli Naka in South Mumbai. And did the children stroll in! Over 275 kids filled in application forms and auditioned to become the junior Cyrus', Nikhils and Nafisas. 

The auditions took place in a studio in front of a camera with the production team guiding the children through the proceedings. Kids aged 14 and below identified themselves and spoke about their interests. They also explained the reasons for wanting to appear on the channel. Then they performed. Performances varied from a rap song to a mock interview.

MTV India director marketing Vikram Raizada says that the earlier auditions held in Bangalore and Chennai garnered 150 and 100 responses respectively. The response in Mumbai with over 275 wannabe VJs was higher due to the population size and increased awareness. Two spots have been airing on Nick, MTV and Zee English and MGM.One aims at stirring interest in the hunt while the other is in the form of a livewire. This gives information of audition dates and how kids can post their entries or send them online.

In terms of other promotional activities the Chota VJ Hunt effort is getting radio support in the form of spots on the Midday run radio station Go. Print ads have also featured in major publications with ground support in the form of road shows with flyers being distributed where kids hang out.

Raizada said that the objective of the hunt is not just to increase brandawareness but also to tell kids that the exclusive space where they can have fun and enjoy themselves has just expanded.

Through feedback and market research the channel found that kids wanted to be on the tube and see themselves on it.

The final stage of live auditions will take place in Delhi on 15 June. As mentioned earlier the Chhota VJ hunt, which gives a kid the chance to host Nick Masala on the channel and on the Nickelodeon block on Zee TV, closes on 30 June. 

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