Prasar Bharati wants law mandating sharing of sports telecast rights by private TV channels

Stung by telecast rights holder like World Sports Group Nimbus and Taj Sports (managing Ten Sports channel) not willing to play ball, Prasar Bharati has decided to appeal to the third umpire - the Indian government - seeking a "level playing field" in the name of larger interest of the viewing Indian public.

"The Prasar Bharati board has decided to ask the government to come out with a legal framework, ahead of the enactment of the Communication Convergence Bill, which would make it mandatory for the satellite and cable rights holder(s) to share the feed (of events felt important for Indian viewers) with Doordarshan's terrestrial network," Prasar Bharati chief executive K.S. Sarma said today.

The Prasar Bharati oversees the working of pubcasters DD and All India Radio. Despite its corporatisation, which was modelled on British pubcaster BBC, the government (read the information and broadcasting ministry) still retains control over the functioning of DD and AIR. 

Addressing a press conference in Delhi on Friday, Sarma said that the government, in consultation with the Prasar Bharati will decide on the events which are telecast worthy and of importance to the Indian viewers and will notify them which will make it mandatory for telecast rights holder to share them with DD and/or AIR.

Pointing out that Parasar Bharati cannot afford to pay "large and heavy fee" to acquire telecast rights, a la private satellite channels, Sarma said, "Instead, we'd prefer to go in for revenue sharing (with the company that markets the events telecast on DD)."

In recent times, Prasar Bharati has lost out on the live telecast of the ongoing soccer World Cup and is also under severe pressure from World Sports Group Nimbus on the issue of rights of ICC-organised cricket matches, the cable and satellite TV rights which are held by Sony Entertainment TV for six years.

According to Sarma, since the Prasar Bharati board has decided to refer the telecast issue to the government, the formal missive will "be sent soon."

However, he did not elaborate on the fact how the government can have a policy in isolation like this in place. 

Chapter IX of the Communication Convergence Bill, 2001 details special provision in respect of certain services, specially live broadcasting of certain events.

The clauses read: "For the purpose of ensuring the widest availability of viewing in India of a national or international event of general public interest to be held in India, the central government shall notify the same well in advance.

"The national or international event of general public interest notified under sub-section (I) shall have to be carried on the network of a public service broadcaster as well. "In order to strive towards providing a level playing field for bidders for broadcasting rights or person interested in receiving broadcasting rights for events notified under sub-section(i), the Commission (the proposed super regulatory authority for IT, telecom and broadcasting areas) shall determine, well in advance of such an event, the principles and terms for the access to the network of public service broadcaster."

Latest Reads
Colors Tamil the new entrant in BARC's week 24 data for Tamil market

MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the...

Television TV Channels Regional
V6 News set to launch Telugu GEC

MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel. V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was...

Television TV Channels News Broadcasting
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories