Prasar Bharati wants law mandating sharing of sports telecast rights by private TV channels

Stung by telecast rights holder like World Sports Group Nimbus and Taj Sports (managing Ten Sports channel) not willing to play ball, Prasar Bharati has decided to appeal to the third umpire - the Indian government - seeking a "level playing field" in the name of larger interest of the viewing Indian public.

"The Prasar Bharati board has decided to ask the government to come out with a legal framework, ahead of the enactment of the Communication Convergence Bill, which would make it mandatory for the satellite and cable rights holder(s) to share the feed (of events felt important for Indian viewers) with Doordarshan's terrestrial network," Prasar Bharati chief executive K.S. Sarma said today.

The Prasar Bharati oversees the working of pubcasters DD and All India Radio. Despite its corporatisation, which was modelled on British pubcaster BBC, the government (read the information and broadcasting ministry) still retains control over the functioning of DD and AIR. 

Addressing a press conference in Delhi on Friday, Sarma said that the government, in consultation with the Prasar Bharati will decide on the events which are telecast worthy and of importance to the Indian viewers and will notify them which will make it mandatory for telecast rights holder to share them with DD and/or AIR.

Pointing out that Parasar Bharati cannot afford to pay "large and heavy fee" to acquire telecast rights, a la private satellite channels, Sarma said, "Instead, we'd prefer to go in for revenue sharing (with the company that markets the events telecast on DD)."

In recent times, Prasar Bharati has lost out on the live telecast of the ongoing soccer World Cup and is also under severe pressure from World Sports Group Nimbus on the issue of rights of ICC-organised cricket matches, the cable and satellite TV rights which are held by Sony Entertainment TV for six years.

According to Sarma, since the Prasar Bharati board has decided to refer the telecast issue to the government, the formal missive will "be sent soon."

However, he did not elaborate on the fact how the government can have a policy in isolation like this in place. 

Chapter IX of the Communication Convergence Bill, 2001 details special provision in respect of certain services, specially live broadcasting of certain events.

The clauses read: "For the purpose of ensuring the widest availability of viewing in India of a national or international event of general public interest to be held in India, the central government shall notify the same well in advance.

"The national or international event of general public interest notified under sub-section (I) shall have to be carried on the network of a public service broadcaster as well. "In order to strive towards providing a level playing field for bidders for broadcasting rights or person interested in receiving broadcasting rights for events notified under sub-section(i), the Commission (the proposed super regulatory authority for IT, telecom and broadcasting areas) shall determine, well in advance of such an event, the principles and terms for the access to the network of public service broadcaster."

Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories