Television

Setindia.com all set to revive broadband initiative

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/03/Untitled-1_35.jpg?itok=Kl91LSjT

With a view to connecting further with viewers and strengthening its online community of users, Sony Entertainment is in the process of revamping www.setindia.com.

Senior V-P IT and new media Sony Entertainment Television Anil Garg said that to give the site an increased feeling of interactivity, the broadband section, which has been in a state of slumber for quite a while, would be revived before the end of the month. Due to the attention being given to the look of setindia this part had thus far been overlooked, Garg said.

Through virtual reality, viewers will be able to move around the set to get a feel of a particular show. The archive section lets people see clips of famous people who have appeared on a show on Sony. This section was discontinued after the talk show Movers and Shakers stopped airing on Sony last year, Garg said.

One can also expect to see more games relating to serials appear on the site. However, watching programmes online, whether it is a cricket match or a serial is unlikely. Garg said there was the issue of transfer of rights to be considered in these matters. Referring to the serials, Garg pointed out that bandwidth requirement is too high. In India, where the flow of content is not smooth, streaming media will just not work, Garg said.

The most recent online initiative that setindia.com undertook involved an online chat with Kutumb star Pradhan organised on Monday afternoon that drew 1,760 fans. Asked whether any other stars had been lined up for the immediate future, garg replied in the negative. However, he said that once the ICC cricket licled off on the channel, one could expect to chat with cricket stars like Kapil Dev (SET's brand ambassador for the next three year's for all cricket-related activity).

Queried as to the size of the online community the site services, Garg said currently there are a half a million Setizens. One of the main reasons for the ongoing revamp was that the site was lagging behind the television channels in terms of look, colour and feel, Garg said. Now the colour of each site, whether Sony or Max, matches the colour on the tube. Among the other changes that have been incorporated are that visitors are greeted with a navigation guide that has been brought on top. So one can straight away visit the section of one's interest. Previously users found it difficult to find their way amid the clutter, Garg said.

Sony Entertainment's head IT honcho Anil Garg.

According to Garg the revamp started two to three months ago and the site is now dynamic and database driven. He pointed out that the site had been revamped four to five times in the last three years. Tools used in the latest redesign included ASP, Java script. The work was done entirely in-house by a four-member team so costs were minimal, Garg said.

Regarding online initiatives to push programmes on the tube, Garg said microsites are designed every time a major programme initiative takes place on SET or MAX. Right now there is a microsite celebrating the Subhash Ghai film festival running on Max. In addition to plot synopsis and star bios, fans can also download attractive wallpaper, Garg said.

Regarding how the site would promote cricket, he said that plans were still being formulated. Cricketainment a site that was active in 1999-2000, could be revived, he said. Alternately, a separate section on the Sony site might be created, he said.

Queried whether his team had developed an ERP (enterprise resource planning) package for Sony Entertainment, Garg said that a 24-hour ERP system was in place which helps with both ad sales as well as subscription revenues. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories