Television

Setindia.com all set to revive broadband initiative

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/03/Untitled-1_35.jpg?itok=etheYMkT

With a view to connecting further with viewers and strengthening its online community of users, Sony Entertainment is in the process of revamping www.setindia.com.

Senior V-P IT and new media Sony Entertainment Television Anil Garg said that to give the site an increased feeling of interactivity, the broadband section, which has been in a state of slumber for quite a while, would be revived before the end of the month. Due to the attention being given to the look of setindia this part had thus far been overlooked, Garg said.

Through virtual reality, viewers will be able to move around the set to get a feel of a particular show. The archive section lets people see clips of famous people who have appeared on a show on Sony. This section was discontinued after the talk show Movers and Shakers stopped airing on Sony last year, Garg said.

One can also expect to see more games relating to serials appear on the site. However, watching programmes online, whether it is a cricket match or a serial is unlikely. Garg said there was the issue of transfer of rights to be considered in these matters. Referring to the serials, Garg pointed out that bandwidth requirement is too high. In India, where the flow of content is not smooth, streaming media will just not work, Garg said.

The most recent online initiative that setindia.com undertook involved an online chat with Kutumb star Pradhan organised on Monday afternoon that drew 1,760 fans. Asked whether any other stars had been lined up for the immediate future, garg replied in the negative. However, he said that once the ICC cricket licled off on the channel, one could expect to chat with cricket stars like Kapil Dev (SET's brand ambassador for the next three year's for all cricket-related activity).

Queried as to the size of the online community the site services, Garg said currently there are a half a million Setizens. One of the main reasons for the ongoing revamp was that the site was lagging behind the television channels in terms of look, colour and feel, Garg said. Now the colour of each site, whether Sony or Max, matches the colour on the tube. Among the other changes that have been incorporated are that visitors are greeted with a navigation guide that has been brought on top. So one can straight away visit the section of one's interest. Previously users found it difficult to find their way amid the clutter, Garg said.

Sony Entertainment's head IT honcho Anil Garg.

According to Garg the revamp started two to three months ago and the site is now dynamic and database driven. He pointed out that the site had been revamped four to five times in the last three years. Tools used in the latest redesign included ASP, Java script. The work was done entirely in-house by a four-member team so costs were minimal, Garg said.

Regarding online initiatives to push programmes on the tube, Garg said microsites are designed every time a major programme initiative takes place on SET or MAX. Right now there is a microsite celebrating the Subhash Ghai film festival running on Max. In addition to plot synopsis and star bios, fans can also download attractive wallpaper, Garg said.

Regarding how the site would promote cricket, he said that plans were still being formulated. Cricketainment a site that was active in 1999-2000, could be revived, he said. Alternately, a separate section on the Sony site might be created, he said.

Queried whether his team had developed an ERP (enterprise resource planning) package for Sony Entertainment, Garg said that a 24-hour ERP system was in place which helps with both ad sales as well as subscription revenues. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories