etc courts viewers with new genres

From music to alternative healing, etc seems determined to innovate in a bid to bring in the viewers.

Claiming supremacy among the current crop of music channels with statistics for the week ended 4 May (17 of the top 25 programmes on music channels during the week are from the etc stable, according to TAM), the channel is now diversifying into untrodden territory. Gagar Mein Sagar to commence telecast this Sunday at 1 pm, deals with various forms and aspects of alternate medicines and remedies.

Writer Kamini Khanna and spiritual healer and vaastu consultant Shankar Bable will anchor the show that deals with and explores popularly practised subjects like Feng Shui, Vaastu Shastra, Crystal Therapy, Medical Astrology, Pyramid Therapy, Acupressure, Tarot Card Reading, Signature analyses and Acupuncture. The programme will also educate the viewers about the significance and reality of Totka (casting spells), says the channel.

A film based show, On Air will tackle films scheduled for release, invite artistes and directors of the film on the show to talk about their experience and expectations from the film. The show takes off next Monday at 8.30 pm with superstar Amitabh Bachchan talking about his film Hum Kissi Se Kam Nahin.

etc's third new show to begin in June belongs to a genre tried and tested on the channel. Sun n Dance Hour has one hour of non-stop remix songs from old and new films and music albums, to be telecast every Saturday at 8 pm with repeats on every Sunday at 10 am. 

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