MTV India's spoof campaign bags award at Asian Television Technical & Creative Awards

Its creativity is reaping rich rewards. Literally. MTV India's Poga - Heal Your Life campaign took home the award for "Best 3D Animation" at the regional Asian Television Technical and Creative Awards held in Singapore on 20 June. 

The campaign, a first in a series of spoofs on alternative healing therapies like yoga, was the joint winner of the award. 

MTV Thailand's partner Imagimax was the winner in the "Best Station ID" category. The "Just Arrived" ID tells Thai viewers they can now watch MTV 24-hours, in MTV's trademark hip and funky style. MTV Taiwan came in second for its "Anti Piracy Promo" in the "Best Promo" Category, with the lighthearted promo using three eminent artists to underscore a serious message - the negative impact of buying pirated CDs. 

The Asian Television Technical and Creative Awards, in their second year, were organized by Asia Image magazine, which received 528 entries from 16 countries this year including China, India, Indonesia, Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. A panel of broadcast, production and post-production professionals from around the region judged the competing works. 

MTV, says an official release, was highly commended in several categories including "Best Direction (Short Form)" its "MTV Asia Awards Teaser/Contest Campaign"; "Best Programme Title Sequence" for MTV India's "MTV Record Tod" and "Best Broadcast Design (International)" for Wanda Productions "MTV Philippines On Air Graphics". 

MTV Asia senior vice president, content and creative, David Flack, says recognition like this will help motivate his team to keep pushing the envelope further in terms of creativity and to continue to come up with ideas that will surpass previous standards and expectations. MTV Asia, adds the release, had a good showing at the inaugural Awards last year, picking up several awards including "Best of Show" and "Best Promo". 

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories