SET pitches Madhuri show as next big thing after 'KBC'

NEW DELHI: In a conference hall which had the festive look of a wedding pandaal, including facilities for girls to put on mehndi and an astrologer, Sony Entertainment Television India today announced in Delhi the launch of four new shows led by what the company hopes will be the small screen's next BIG blockbuster - the Madhuri Dixit-hosted marriage reality show Kahin Naa Kahin Koi Hai.

Such was the hype and excitement around KNKKH, three other big-ticket shows that were announced along with it almost failed to get a nary ripple from the assembled audience. There is the Balaji weekender show - Kya Hadsa Kya Haqeeqat - a thriller series launching 16 August (39 episodes over 13 weeks). Then there is the Indian version of gameshow Russian Roulette - Bachke Rehnaa - with Mohnish Behl in the hot seat. And lastly Kuch Kehti Hai Yeh Dhun - a musical quiz show with Raageshwari hosting.

KNKKH is launching on 29 July and will air four times a week, Monday through to Thursday. With an estimated Rs 200 million already sunk in and around 40 episodes in the can, there is a whole lot riding on the show, which is produced by the Ronnie Screwvallah-promoted UTV.

"Yeh sacche logon ke jazbaat or emotions ki kahani hain (this is the story of true people's emotions)," Madhuri Dixit, filmstar-hostess and probably the best dancer Bollywood has ever seen, said after emerging from a backdoor on the stage amidst artificial "cloud" and a showering of what looked like rose petals.

As the jampacked hall, full of advertisers, cable operators, corporates and media people, `oohed' and `aahed' over the dhak-dhak girl in a crimson red sari, SET India chief executive, Kunal Dasgupta announced that this was not a game show, but India's biggest reality show.

It was again Madhuri's turn and she coyly said, "I hope you people like me on television the same way as you liked and appreciated my work on the big screen."

Clapping over, the journalists got down to some questioning which ranged from why Madhuri is not in the family way to her views on the institution of marriage, to the technical and entry aspects of the programme.

While Madhuri handled even awkward questions with aplomb, Dasgupta added that this was not Sony's attempt to "commercialise the institution of marriage."

"We are not commercialising marriage. It has always been part of our commercial entertainment (like in films)," Dasgupta said to a question on whether Sony was trying to exploit commercially the institution of marriage.

Dasgupta also announced the three new programmes and aired an audio visual for which very few had time as everybody wanted to see Madhuri on a "jhoola" where she was, again, accompanied by Dasgupta and not her husband Dr Nene, who, however, sat in the audience quietly and went mostly unnoticed.

Sony's Madhuri show launching 29 July as 'Kahin Naa Kahin Koi Hai'

Latest Reads
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories