For the harried small cable op in India, flustered by
the myriad possibilities of conditional access and Internet
over cable, help is at hand.
Shamim Shaikh, managing director of the most proactive cable
TV network coalitions in India - the Seven Star Cable Network
which controls around 20 per cent of Mumbai's cable TV viewing
populace, is launching a consultancy for cable ops. The consultancy
will help the cable op choose between the right hardware for
his system from the bewildering array available currently.
"While vendors
are merely interested in pushing their wares, mostly imported,
cable ops are often not clear about their requirements and
end up investing huge amounts in outdated or irrelevant
technology," he says. Seven Star - an agglomeration of nine
once-independent cable TV systems - was the first Indian
CATV networks to install an addressable system in subscribers'
homes way back in 1999. Shaikh, who consequently has a wealth
of experience to bank on, now plans to disburse his knowledge
with the vast scattered community of cable ops in the country.
"I don't want the cable ops to repeat the mistakes we made",
says Shaikh, pointing out that most small time cable ops
invest huge amounts from their own pockets in putting up
systems like Internet over cable and then run the risk of
incompatibility. Hardware like switches, amplifiers, even
optic fibre needs to be such that it is upgradable and compatible
to the Indian conditions, says Shaikh. The novice cable
op often trusts the vendors and ends up with the wrong product,
he says. Shaikh himself had burnt his fingers with a CMTS
system in which Seven Star invested nearly Rs 5 million
some years ago. Several cable ops also stand the risk of
being stuck with set top boxes which may not work efficiently
in Indian conditions as well as with ISPs who may not be
ideal for their networks, he says.
Shaikh, who already has clients in Dar-es-Salam, Tanzania,
and Sri Lanka, now plans to open an office in Mumbai to
cater to domestic cable ops.
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