Miditech loses Avinash IPS to UTV

Avinash IPS will have new parents from this week.

Star Plus' supercop, just six weeks old, has been snatched from Miditech and handed over to UTV for rearing. Industry sources say Star was none too happy with the way the plainclothes policeman, who hasn't yet set the ratings charts on fire, was being brought up by Miditech. UTV, on the other hand, has ambitious plans for the adopted baby.

UTV associate creative director Neeraj Naik feels viewers have thus far not been able to interpret Avinash as a supercop, which he was meant to be. The first task of the UTV team then has been to define Avinash's role as a supercop, making him faster on his feet, quicker on the uptake, and consequently more pro-active. "He is being moulded such that he will be able to outwit the antagonist ( who, incidentally, will also be smarter and cannier) on a psychological as well as a physical level," says Naik. 

Naik says the re-worked Avinash is indigenously built, with plenty of involvement from the channel as well. The difficulties of working on a project earlier handled by another production house have been diminished as Avinash IPS is shot more on a location specific rather than a set specific basis. While most of the cast remain the same ("We will have to work around Sachin's ( Sachin Khurana, who plays Avinash) potential" maintains Naik) a new character in the form of Inspector Deshmukh has been added to the script, which is being handled by Abhigyan. Deshmukh, says Naik, has been styled as a colleague in the police department who lives life by the book, and is a mite envious of Avinash too. The first episode to be handled by UTV is directed by Zaighum Ali. Previously, too, Avinash has had different directors for different episodes.

Avinash IPS had made its debut in the 11 pm slot on 31 May, replacing the year old Kahaani Jurm Ki, also a Miditech production. Avinash was conceived as a fearless IPS officer who takes on the world of crime with his sharp mind and matching bravery. The sixth episode, telecast last Friday, was the last directed by Miditech. UTV, that has taken over, also has the Damocles sword of ratings hanging over it if it hopes to rear Avinash to manhood. 

Latest Reads
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories