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Bloomberg
Television, the global financial broadcast network, has
signed an international strategic agreement with NDS Group,
a News Corp company.
The first interactive broadcast combining Bloomberg's services
with NDS' applications will launch on UK's Sky Digital platform
in 2002. Other countries will follow next year, says a company
release. Key to Bloomberg's strategy is NDS's proven Value@TV
suite of applications, an interactive infrastructure for
television.
The partnership with NDS, a technology solutions company,
will enable Bloomberg, a 24 hour global financial news network,
to enhance its interactive services, already deployed in
the UK and US cable markets. Initially, says the company,
viewers could customize their personal stock portfolios,
look up latest share prices, vote on stock market issues,
create personalised financial news headlines and view stock
market indices, whilst watching the Bloomberg broadcast
channel. Future versions may introduce further services
by synchronizing activity with the broadcast content and
could include options such as fantasy stocks and shares,
says the release.
Bloomberg says it chose NDS as its preferred global development
supplier as the latter's multi-platform approach to development
is in line with Bloomberg's own objectives of rolling-out
worldwide interactive services on multiple middlewares,
says the company.
NDS is currently a key strategic service provider for broadcasters
including MTV, QVC, Discovery Europe, Nickelodeon, Music
Choice and the UK's Channel 4 and Teletext.
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