Television

DD hopes Vijay Jindal will bring in marketing muscle

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/28/Untitled-1_20.jpg?itok=Oub9P0h6

NEW DELHI: In what is termed a bid to strengthen its marketing efforts, national broadcaster Doordarshan has brought in former Zee Telefilms CEO Vijay Jindal to head its newly constituted marketing advisory committee. 

The committee will be headquartered in New Delhi and will have Jindal as chairman, with Sunit Duggal, Jagdeep Bakshi, Murad Ali Baig, Roda Mehta, Satish Mehta as the other marketing / advertising experts on the committee. The Doordarshan deputy director general (commercial) and deputy director-general (audience research) will also be on the committee with DD's director (commercial) as the convener of the committee.

The committee is supposed to make recommendations to the director-general on various issues and policies relating to marketing of Doordarshan and its positioning in the competitive broadcasting field The committee will meet from time to time and give suggestions on evolving an effective marketing strategy for Doordarshan. It will also evolve a framework for positioning of DD Channels as a brand and advise on effective advertising and publicity campaigns, a Prasar Bharati release states.

DD must be hoping the 44-year-old former Zee bossman and Times Group CEO, who is an organisational and management whiz, with a good handle on corporate finances, and has proved his mettle as an entrepreneur, will be able reshape the pubcaster, and give it that chutzpah needed to compete in a multichannel environment. 

In recent years, Doordarshan has been placing enormous importance on marketing of its programmes. It has already set up marketing divisions in Mumbai (2000), Chennai (2001) and Bangalore (2002). These units market programmes produced, owned or acquired by Doordarshan. Nearly a third of the programmes on the National Network and half of the programmes on the regional service are produced in house by the Doordarshan Kendras. Plans are afoot to open marketing offices in Delhi, Kolkata, Hyderabad and Thiruvananthapuram also in the near future.

DD has already set up a creative advisory committee under the chairmanship of Alyque Padamsee.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories