Television

Madhuri and the business of match making

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/28/Untitled-1_18.jpg?itok=1OtwBGnT

MUMBAI: A gamble more than two years in the making is about to be played out on Sony from Monday. 

At stake are not only the futures of a score of young girls who are out to choose a life partner on the show, but also the reputation of a film star fighting to retain her star value after matrimony and that of a television channel which is making a pitch for the number one position by risking its prime time on a novel reality show never before tried on television.

All the ingredients of success have been carefully measured out and weighed in the making of Kahin Naa Kahin Koi Hai, or K3H as the channel prefers to call it. Madhuri Dixit supplies not only the glamour attraction but also the credibility that a star who opted for a conventional arranged marriage could offer. That it will touch the lives of ordinary girls with the combined romance of a Dil To Pagal Hai and the traditional touch of a Hum Aapke Hain Kaun adds to the voyeuristic pleasure viewers can derive from this unique reality show. 

It might just be a mite more than coincidence that the channel is telecasting Dil To Pagal Hai tonight with the line Kahin Naa Kahin Koi Hai running consistently through the promos for the film. 

UTV, the producers of the show, have obviously not spared any efforts in the match making. According to Zarina Mehta, each family that appears on the show is researched thoroughly as regards their background, claims and promises. The three prospective bridegrooms who make it to the shortlist of every girl, have to undergo medical tests as well. Madhuri, she says, spends several hours with every family to put them at ease and relieve any tension that might manifest on screen. Nevertheless, while a confident Madhui waltzes effortlessly through the scenes where she introduces the families and gets them to interact (helped along by a well written script by Sutapa Sikdar), the participating families' camera consciousness does bring a stilted edge to the otherwise smooth flow.

Shooting a four days a week reality show on this scale has not been easy either, says director Leena Yadav. An entire day's interaction between the families and Madhuri, shot on an intricately designed set (Nitin Desai's handiwork) within a hotel is encapsulated into a half hour episode. Eight cameras capture the goings on as Madhuri chats, smiles and cajoles the participants into lively conversation. 44 episodes, covering 11 selected girls have already been canned and Yadav says she plans to include more "behind the scenes" coverage and improvise as the show gathers momentum. Already, with the promos beaming on Sony, the phone has not stopped ringing at UTV's office, where a team of nearly 250 is engaged in sorting, selecting and matching prospective couples. A few of the girls who have appeared on the show have already tied the knot, but UTV is not telling more.

Sikdar, who says she was initially wary of taking on this kind of a show, says she often has to improvise on the sets as "it is very difficult to envisage how Madhuri will react to a certain situation. It is not about mothers and mothers in law who are well-dressed and simpering, but very real," she adds.

The team has had its taxing moments too, when elements like dowry and horoscope edge in. "First, there was the traditional matchmaker, then classified ads, then ads on the Internet. We are simply pushing the envelope in matchmaking," says Mehta. 

The show is being promoted conventionally - hoardings, radio spots, on air promos, print ads and ads on cable channels. "With a show which has Madhuri in it, we didn't really have to anything special to promote it," says a SET official.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories