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MUMBAI:Fashion
buffs waiting to catch the heat from the hottest Indian
fashion event of the year can tune in to Star World to have
their fill.
Fashion Design Council of India (FDCI), the national apex
body of Indian fashion today announced the appointment of
Star World as the Lead Broadcaster of the Lakme India Fashion
Week 2002, the event touted as India's largest fashion industry
event.
As lead broadcaster, Star World will offer exclusive coverage
of the pioneering business and creative initiatives which
will be revealed at the fashion extravaganza. According
to an official release, Star World will broadcast six specially-edited
30 minute programmes between 7 - 11 pm from 8 September.
Each programme will be repeated within the telecast week.
The exclusive Star World series on Lakme India Fashion Week
is scheduled to end early November.
In its third consecutive year, the Lakme India Fashion Week
2002 is being held from 2 to 8 August at the Taj Palace
Convention Centre in New Delhi. The event will comprise
the main show area, an exhibition area, an on-site media
centre, trade buyer hospitality lounge, an on-site café
and a section for other sponsor driven events. The trade
event is expected to have over 15,000 visitors ranging from
buying houses to domestic and international trade buyers,
the textile industry, media as well as sponsor and designer
guests, the release says.
Fashion Design Council of India executive director Vinod
Kaul says Star World, with its national and international
reach, is an ideal vehicle to take news of the industry
to the widest possible audience.
The Week, organised by the Fashion Design Council of India
(FDCI), the apex body of Indian designers will showcase
the collections of 53 designers by 48 models through solo,
two-designer or three-designer shows, culminating in the
'Lakme Grand Finale'. The event will display the best in
designer Prêt-a-Porter (ready-to-wear) and Diffusion (a
line between ready-to-wear and couture/bridal) collections.
It will also include interactive seminars and workshops
on the 'Business of Fashion', make-up, style trends, hair,
grooming and other fashion related topics, the release says.
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