Star World moves off beaten track with telecast of Lakme India Fashion Week

MUMBAI:Fashion buffs waiting to catch the heat from the hottest Indian fashion event of the year can tune in to Star World to have their fill.

Fashion Design Council of India (FDCI), the national apex body of Indian fashion today announced the appointment of Star World as the Lead Broadcaster of the Lakme India Fashion Week 2002, the event touted as India's largest fashion industry event.

As lead broadcaster, Star World will offer exclusive coverage of the pioneering business and creative initiatives which will be revealed at the fashion extravaganza. According to an official release, Star World will broadcast six specially-edited 30 minute programmes between 7 - 11 pm from 8 September. Each programme will be repeated within the telecast week. The exclusive Star World series on Lakme India Fashion Week is scheduled to end early November.

In its third consecutive year, the Lakme India Fashion Week 2002 is being held from 2 to 8 August at the Taj Palace Convention Centre in New Delhi. The event will comprise the main show area, an exhibition area, an on-site media centre, trade buyer hospitality lounge, an on-site caf and a section for other sponsor driven events. The trade event is expected to have over 15,000 visitors ranging from buying houses to domestic and international trade buyers, the textile industry, media as well as sponsor and designer guests, the release says.

Fashion Design Council of India executive director Vinod Kaul says Star World, with its national and international reach, is an ideal vehicle to take news of the industry to the widest possible audience.

The Week, organised by the Fashion Design Council of India (FDCI), the apex body of Indian designers will showcase the collections of 53 designers by 48 models through solo, two-designer or three-designer shows, culminating in the 'Lakme Grand Finale'. The event will display the best in designer Prt-a-Porter (ready-to-wear) and Diffusion (a line between ready-to-wear and couture/bridal) collections. It will also include interactive seminars and workshops on the 'Business of Fashion', make-up, style trends, hair, grooming and other fashion related topics, the release says. 

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