Television

MTV breaks Bollywood bastion with 'Bas Yun Hi'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/27/Untitled-1_2.jpg?itok=xVnnQAWU

MUMBAI: MTV is getting into film production with Bas Yun Hi, a maiden venture of the new production house Bandra West Productions. 

To be released in theatres across India in October this year, Bandra West Productions has entered into a partnership with MTV for creative input as well as for promotions. Bandra West, promoted by Raja Menon and Pratap Raju, aims to make films that will not just do well commercially but will also provide emotional sustenance for the viewer. While Raju serves as co-producer of the venture, Menon wears the director's cap. While the two are not looking at Bas Yun Hi as a litmus test, they are not talking to other television channels for future initiatives either.

"This is our first project and at this point of time our sole concentration is on Bas Yun Hi. We want the medium budget film to be commercial in the sense of dragging people into cinema halls but at the same time it shouldnt repeat the same old formula. Judging by public reaction when the film is released within the first couple of weeks in October we will proceed further." chorus the two.

Queried about the story and nature of Bas Yun Hi they say, "Well the story, which takes place within the span of ten days, is steeped in emotional urban reality. The characters are down to earth, so the audience will not have a problem making a connection. This is important, because as Indians, we express ourselves emotionally more easily. Although the story is entirely fictional, one character could be an amalgamation of a few people in real life. The friends are all at the starting points of their respective careers and their various personalities enable them to bounce off each other. For instance, Aditya harbours dreams of being a filmmaker. Another character is an aspiring actress. The story takes a dramatic twist when one character plays a prank on another."

They also explain the reason why most films released earlier this year flopped. "For us, the script was fundamental. Without the solid grounding of a healthy screenplay, the glitz and glamour of a film tends to get lost in the shuffle. This is one of the main reasons why so many films released this year have performed indifferently at the box office. Another problem is that there is not sufficient differentiation between one product and the next. We however are trying to create space of our own." 

The duo have also made a conscious attempt to avoid exaggerated melodrama that peoples Bollywood - like a hero saving the country, for instance. When a song is played, it serves a mechanism to take the story forward, they claim. So, Nandita Das grooving to a Salsa tune in the film is just an example of a glimpse into the character's mindset, they say.

Bas Yun Hi has been shot in Bangalore over a period of 40 days; post-production is currently on. While Uma da Cunha is responsible for the casting, the first time she has handled a Hindi film, the music has been supplied by Rajeev Raja & Merlin.

Noted cinematographer Jehangir Choudhary along with sound engineer Nakul Kamte have shot the film in sync sound, as with Lagaan and Dil Chahta Hai, Kamte's earlier ventures. "There is no dubbing, which makes a huge difference to audio output," says Menon. Queried about the difference between making an ad and a feature film, Menon who has a wealth of experience in the ad film world said, "In the former you are dealing a product. In a span of 30-40 seconds you have to pitch it to prospective consumers. With film the time period is much more. It allows freedom. It is also a more personal experience as you are dealing with the lives of people. However if a film fails at the box office you have yourself to blame. It is a no excuse medium."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories