Star gives a sneak preview of its Oscar plans

Star Movies seems to have stolen a march over chief rival HBO in its bid to generate some Oscar buzz. Though the awards are a while away (25 March to be exact), the promo campaign has already begun.

The move has added import considering that HBO is planning a big Oscar blitz of its own. Of course Star Movies has the rights to the "Big One" - exclusive live relay of the awards ceremony.

In a move clearly aimed at attracting advertising, as well as generating media awareness for the event the channel has started sending boxes to media and advertising outlets which convey the impression that a replica of the statuette is contained within. The taglines being "Only one movie channel has it live!" and "Will your brand be there?"

The 74th Annual Academy Awards will be shown live on 25 March at 6:30 am with a repeat at 9:30 pm. Whoopi Goldberg, an Oscar winner herself for 'Ghost', will be the MC. The nominations will be shown live on 12 February at 7 pm with a repeat on 16 Feb at 5:30 pm. For India, the focal point of interest will be whether 'Lagaan' gets a look-in the Foreign Language category.

In the build-up to awards night, from 1-24 March the channel will showcase films that have won or have been nominated for the awards in previous years. These include Philadelphia which gave Tom Hanks his first Oscar, Thelma & Louise with Geena Davis and Susan Sarandon, American Beauty which won the best picture Oscar a couple of years ago and the Tom Cuise starrer Jerry Maguire.

Latest Reads
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories