Television

Mummy helps HBO climb into the top 100

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/26/Untitled-1_14.jpg?itok=5OM088MI

An HBO movie made it to the top 100 programmes in the week ended 13 January 2002, setting a record of sorts for the channel.



Mummy, the Hollywood blockbuster of 2000, entered both ORG Marg's Intam list and AC Nielsen's TAM data with Intam ranking it 28th with a TVR of 2.6. TAM on the other hand, gave it a higher rating of 2.88 but placed it at number 62 on its chart. The reason for the difference is that TAM data records a show's TVRs according to the number of times it is on air during the week, while Intam registers one show on any given time slot only once, however many times it may appear. The data collected was for all C&S homes in all 24 panels.



Mummy, aired on 12 January, was touted as the channel's first big movie of the year and was surrounded by a lot of on and off air promotional activity. The ratings by themselves are impressive. Crouching Tiger, Hidden Dragon that premiered on AXN in December 2001 earned a rating of 1.2 among Indian cable AB viewers in the top five metros, making it the top programme on international channels between 1 and 29 December, according to AXN Asia MD Todd Miller. Mummy thus stands head and shoulders above the other English channels.



Nevertheless, Mummy was not able to break Titanic's record score of 8.2 (TAM data for nine main cities 4+) when the movie premiered on Star Movies on 31 December 1999.



The Mummy seems to have succeeded where the Band of Brothers failed, for HBO. The 10 part miniseries BoB was pushed aggressively across media but failed to strike a chord with viewers, and rise on the ratings scale. Mummy has turned out a much sounder investment for the channel. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/shipra.jpg?itok=72K021J0
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/star.jpg?itok=uVnQqI3i
Four Star India channels again among top 10 in across genre list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/gecccc.jpg?itok=PJ21Qcde
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/volley.jpg?itok=qVnBAfj7
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/eros.jpg?itok=Wl6o1moW
Eros Intl's Deshpande hints at group rejig, likens RIL tie-up to 'blank canvas'

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/karan.jpg?itok=h5Zv2RJa
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/ipl18.jpg?itok=8l-fGkZA
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/motu.jpg?itok=3ruwYKEU
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories