DD unveils edutainment channel Bharati tomorrow

The grande dame of Indian broadcasting is donning a new avatar from tomorrow.

The launch of DD Bharati, the sleeker version of good old Doordarshan, timed to coincide with Republic Day, will be marked by a three hour live broadcast of the inaugural function. Artistes including flute maestro Hari Prasad Chaurasia, violinist L Subramaniam, singers Kavita Krishnamurti and Begum Parveen Sultana and the Colonial Cousins are expected to perform at the launch.

The 24-hour edutainment channel takes over from DD News, that is being given a silent burial today. It aims to be 'different', bringing together three broad programming bands - on health and fitness, children, and culture and heritage. The USP is that all programmes will be India centric. Forty per cent of the content is being produced in-house, the rest has been commissioned out to TMG, the Indira Gandhi National Centre for Arts and Transtel of Germany. While Discovery Channel is likely to provide some software for the new channel, DD is also in talks with Pentamedia Graphics to source animated versions of Indian classics and folktales. 

The new satellite channel will have to face competition from the plethora of private channels that are already vying for viewer attention in the country. DD is taking precautions by reportedly making it mandatory for cable ops to air the FTA channel in the northern belt. The channel, with its India specific programming, will have to sustain audience interest in an age when most rival satellite channels are focusing on going more and more local. Time alone will decide if DD Bharati lives up to its promise of being 'different'.

Latest Reads
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories