Television

HLL says it is focusing its adspend even as it reports tough quarter

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/25/Untitled-1_15.jpg?itok=MMHi42ry

India's leading fast moving consumer goods company Hindustan Lever Ltd (HLL) has said that it is increasingly focusing its marketing spends on a core group of brands that it calls the power brands.

Speaking at a press conference in Lever House in Mumbai to announce its Q3 results for 2001-2002 HLL Chairman MS Banga said the company had set aside an ad & promotion budget of Rs 8,240 million for the year. This is an increase of 18 per cent over the previous year's figures, he said. Of this 90 per cent has been allocated to the so-called 30 power brands.

He added that while the revenues for the firm had grown by 3.5 per cent, the power brands had shown six per cent growth in the same quarter. "Overall, the market has been in a bad way," he pointed out. "But our power brands are fundamentally stronger than they were 12 months ago."

"Our objective is to deliver directionally with the focus on certain key products," Banga said. On the big question what sort of resources the company was setting aside for advertising, he said: "Our commitment remains to drive our power brands and for that we will spend." 



A point that Banga made as to which area was seeing increased ad spends should have television executives sitting up and taking notice. "We are investing in a major way on outdoor media. The growth of ad spend on outdoor media is significantly higher than other media," Banga said.

Banga said the company's ice-cream business was losing money as the market was not growing but said the next fiscal would see a major initiative to turn around the business.

The company was test-marketing brands among which figure Knorr rice-at-ease, and other spreads in Punjab. He added that both rural and urban India had grown to account for an equal share of revenues for the company. He was a little bearish about the return of the rural consumer, saying that things will become clearer only after the Rabi crop was harvested in March 2002. "Rural income will depend on the price-realisation that the farmer gets for his crop and that will be known in the second quarter of this year," he pointed out.

On the whole Hindustan Lever, reported a tough quarter with its October-December net profit growing a fractional 1.39 per cent at RS 4360 million from RS 4300 million in the corresponding previous quarter. Net sales were up 4.34 per cent to RS 27,630 million compared to RS 26,480 million last year. Its profit after tax (before exceptional items) rose 16.39 per cent to RS 4,999.80 million (RS 4,295.8 million).

On a year on year basis, however, HLL's FY01 results showed a 25.26 per cent increase in net profits to RS 16,410 million (RS 13,100 million), while sales were up 3.47 per cent, to RS 100,972 million as against RS 106,040 million. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories