CNN to make for better breakfasts for Asia Pacific

Viewers can now spice up their breakfasts with business and technology news from around the world with CNN's new breakfast show that goes on air from 28 January.

Titled News Biz Today, the programme will provide a continual mix of live breaking and headline news, business stories, sport, weather and analysis. The new show may however be of little use to Indian viewers as it will be aired between 6 and 9:30 am Hong Kong time, which works out to 3:30 am to 7 am IST.

Anchors Stan Grant and Jill Neubronner will include new technology segments on the fast paced shows, introducing a new programming format to the network's Asia Pacific line up. CNN's technology correspondent Kristie Lu-Stout and other staffers from across the region will feed live updates into the show, which will also feature live crosses to US, European and other key financial markets to update viewers on the latest international business and financial developments and their impact on the region.

The new show comes close on the heels of a recent Pan Asian research conducted by Asia Market Intelligence, which shows CNN as the leader among international news channels in Asia for the fifth consecutive year, according to CNN International Asia Pacific senior VP Ian Macintosh. The new morning show will help viewers start their day well informed, he says.

CNN in the Asia Pacific operates from a fully integrated digital newsroom in Hong Kong, where more than 32 hours a week of programming are produced, including six prime-time regional programs broadcast live daily.

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