Television

Hallmark plumps for MediaScope as ad sales partner

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/20/Untitled-1_6.jpg?itok=x5Yd6mk9

It's a tie-up which has ample scope. Crown Media, the parent company of made for TV movie channel Hallmark, has signed on media sales company the Rohinton Maloo run MediaScope to ramp up its ad sales in India.

Hallmark has been around in the Indian cable and satellite TV marketplace for two years. And it has been making gradual progress. The past year saw its penetration climbing 50 per cent to nine million homes, claims Hallmark parent company Crown Inc V-P & director ad sales Gregory Ang.

"Both (distribution and viewership) have reached critical mass and it is vital that we have the right advertising sales representatives to consolidate our position as an advertising vehicle that reaches a crucial demographic," says Ang.

Ang says that MediaScope's background makes it the ideal candidate for the two-year extendable deal. From 1992, it marketed ad sales for Star TV in India till the takeover by News Corp. MediaScope also launched Cartoon Network and re-launched CNN on behalf of Time Warner in India. In 2000, it kicked-off the ad sales for HBO in India for an initial six months.

MediaScope managing director Rohinton Maloo is all ready with his pitch to advertisers. Says he: "We are planning to capitalise on Hallmark's unique positioning. Currently, it is the only channel that addresses children and parents simultaneously. Consequently, using it will be very cost effective for advertisers."

Maloo also plans to leverage the 480 retail Hallmark outlets in Mumbai for promotions, the first of which will take off for Valentine's Day. Something which has worked very well in Asia Pacific for the network, according to Ang.

From 13 million homes in the region last year, the channel now reaches 18 million homes. Ang attributes the success to an integrated marketing and an on-ground presence through Hallmark Cards' extensive retail network - a unique tie-up that no other channel can boast of.

The rights holders of programmes including Sesame Street and Clifford - the Big Red Dog can also link into Hallmark Channel's media sales, says Ang. The channel is distributed to more than 83 million homes in 100 markets worldwide, he claims.

Maloo is confident that MediaScope will be up to the task and make a mark on Hallmark's ad sales graph. Says he: "The past few months have seen a spurt in advertising activity from the automobile, insurance and investment sectors, as well as growth in kid-focused advertising. This bodes well for the Hallmark Channel, which offers advertisers the perfect communication environment based on its world-class original movies, series and kids programme blocks."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories