Gameshow Kaun Banega Crorepati may be singing its swan song tonight but Star Plus has been making sure that the grass does not grow beneath its feet in the 9-10pm slot.

The channel claims that the debut of the new gameshow hosted by actress Neena Gupta Kamzor Kadii Kaun has beaten Sony's Kkusum and Kutumb hands down in the rating's sweepstakes.

On Christmas day at 9pm KKK drew TAM ratings of 6.3 across 9 cities. Also the shows share and TVR have meant that the previous six weeks average on Tuesday's has doubled. As far as share is concerned it is a normal 10.7 per cent. With the show it shoots up to 21 per cent. The TVR with KKK is 6.2. Take it away and the figure is exactly half. The six weeks average audience goes up from 1.1 million to 2.1 million. KKK ranked 11th was the third most popular program on 25 December, a company release says. Kyunki Saas.... and Kahani Ghar Ghar Kii took the top two spots.

Star also claims that for the week 23-29 December 2001 it had 40 programmes in the top 50 while no competitor featured in the top 16.

Coming back to KKK, the question that remains is whether the show can sustain these figures. It will take a ratings figures from a few more episodes to provide one with a better idea of whether the show, which is the Indian avatar of BBC's The Weakest Link has clicked with the Indian junta or not. But the start has certainly been encouraging.

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