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MGM Networks, a unit of Metro-Goldwyn-Mayer Inc., has forged
an alliance with the Orbit Satellite Television And Radio
Network. A digital, 24-hour MGM-branded movie channel will
be launched in the Middle East region. The new channel represents
the 15th foreign channel in which MGM holds an equity interest.
Orbit claims to be the Middle East's leading digital satellite
platform. The launch is expected to take place in March.
The MGM Movie Channel will initially be available on Orbit's
premium channel tier through a digital satellite feed across
the Middle East and North Africa. The channel will show
MGM blockbuster's and other critically acclaimed films.
In India MGM already has a tie-up with the Zee Network.
Zee Movies hived its English movie channel into a separate
70:30 joint venture in September 2000 where Zee held the
majority stake. Zee Movies was co-branded and relaunched
as Zee-MGM Movie Channel in October 2000.
MGM Networks executive V-P Bruce Tuchman said about the
deal with Orbit: "This new channel venture clearly underscores
the continued demand for our content abroad, in a key, growing
multichannel television market, and marks the latest expansion
of MGM-branded channels."
The Orbit Satellite Television and Radio Network claims
to be the world's first fully digital, multi-channel, multi-lingual,
pay-television service. Orbit provides original Arabic and
international English language entertainment channels.
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