Zee counting on ideators to get it back on track

Zee Telefilms, which has seen its position in the channel stakes further eroded in recent times and is currently wallowing in the No. 3 position, is pumping in some fresh ideas to get it back on course.

Zee has announced the appointment of Vinta Nanda as director - ideation of the Zee Network. She started working on the job yesterday.

Subhash Chandra, Sandeep Goyal and company are no doubt hoping that Vinta Nanda can turn the fortunes of the broadcasting major around. The network desperately needs new innovative strategies as well as out of the box thinking to get over the fiasco of last year when the big bang launch of 24 shows on 27 August fell on its face.

At's scriptwriters workshop Qalam 2001 held last month, Vinta Nanda spoke of the degeneration of content in television soaps and programmes. According to her social commitment need not necessarily mean making documentaries, but being sensitive to viewers' tastes and thinking about the impact of their writing on people who tune in.

At Zee, she along with her team of 5-6 'ideators' will work to develop new concepts, formats and on experimentation with new thought processes on Zee's channels. Amrish Sethi, ex-creative director of MTV, will join Vinta's team later this month.

She had these remarks to make about the new post: "This is a great opportunity for me. It is also a very wide canvas. My brief is to think different, break the mould and create products that will catch the pulse of the viewer, build genres and fiction that entertain as well as engage emotionally. I am happy to be joining Zee!"

Her resume includes writing as well as directing 'Tara' a tele-serial of the early 90's. She has over two dozen tele-serials, tens of documentaries and six telefilms to her credit over the last 15 years. In the past she has written serials for both Zee and its rival Star like Sansaar, Rishtey, Star Bestseller, X-Zone. She has also concerned herself with making documentaries and short films on social issues like maternal and child health, drinking water, environmental and gender bias for UNICEF, UNFPA, VHAI, and BBC.

Currently she is the president of Project Smita Society, an NGO started by her to utilise the power of television and films in India to bring about social change in areas like maternal and child healthcare. She is also a Director of Tracinema, a leading software producer for television. 

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories