Zee counting on ideators to get it back on track

Zee Telefilms, which has seen its position in the channel stakes further eroded in recent times and is currently wallowing in the No. 3 position, is pumping in some fresh ideas to get it back on course.

Zee has announced the appointment of Vinta Nanda as director - ideation of the Zee Network. She started working on the job yesterday.

Subhash Chandra, Sandeep Goyal and company are no doubt hoping that Vinta Nanda can turn the fortunes of the broadcasting major around. The network desperately needs new innovative strategies as well as out of the box thinking to get over the fiasco of last year when the big bang launch of 24 shows on 27 August fell on its face.

At's scriptwriters workshop Qalam 2001 held last month, Vinta Nanda spoke of the degeneration of content in television soaps and programmes. According to her social commitment need not necessarily mean making documentaries, but being sensitive to viewers' tastes and thinking about the impact of their writing on people who tune in.

At Zee, she along with her team of 5-6 'ideators' will work to develop new concepts, formats and on experimentation with new thought processes on Zee's channels. Amrish Sethi, ex-creative director of MTV, will join Vinta's team later this month.

She had these remarks to make about the new post: "This is a great opportunity for me. It is also a very wide canvas. My brief is to think different, break the mould and create products that will catch the pulse of the viewer, build genres and fiction that entertain as well as engage emotionally. I am happy to be joining Zee!"

Her resume includes writing as well as directing 'Tara' a tele-serial of the early 90's. She has over two dozen tele-serials, tens of documentaries and six telefilms to her credit over the last 15 years. In the past she has written serials for both Zee and its rival Star like Sansaar, Rishtey, Star Bestseller, X-Zone. She has also concerned herself with making documentaries and short films on social issues like maternal and child health, drinking water, environmental and gender bias for UNICEF, UNFPA, VHAI, and BBC.

Currently she is the president of Project Smita Society, an NGO started by her to utilise the power of television and films in India to bring about social change in areas like maternal and child healthcare. She is also a Director of Tracinema, a leading software producer for television. 

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories