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Cable
TV MSO InCable says it does not want to indulge in a trial
by media following the switching of the transmission of
ESPN-Star Sports channels by ESPN Software.
"We will respond in court," says an official from
the Hinduja group corporate office. "We are, however,
determined not to give in to the arm-twisting tactics of
pay channels, especially ESPN-Star Sports. They think pay
TV channels can browbeat the cable TV industry when they
want and extract their pound of flesh when we ourselves
cannot recover enough money from our franchisees. Well,
they are mistaken. We will fight it out."
The official says that InCable was shocked to receive a
letter from ESPN Software on 31 December 2001 saying that
since the MSO had not signed a new contract its decoders
would be switched off from 1 January 2002. (Yes, the contract
was from 31 December 2000 to 31 December 2002 and not up
to June 2002 as reported by indiantelevision.com on 5 January.)
"We replied on 3 January that we would like ESPN Software
to forward the contract detailing the terms and conditions
of its renewal. We also told the broadcaster not to terminate
the transmission service of ESPN-Star Sports in the public
interest. They have not forwarded the contract as yet,"
the official claims. "And on 5 January they switched
off the channels."
"Our communication to them affirms our willingness
to renew terms with them," says the official. "It
is they who are stonewalling our moves."
Sources indicate that ESPN-Star Sports was actually asking
InCable to pay up for an increased subscriber base of 200,000
(as against 150,000 currently), apart from the higher subscription
package of Rs 24 per sub.
The official says it would be better if pay channels realise
the predicament cable TV MSOs are in as franchisees pay
them Rs 30 for only 20 per cent of their real subscriber
bases. "A gradual upward revision is what we are asking
from pay channels until the addressable era becomes a reality,"
the official declares.
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